Job Description

Job Title: Social Media Marketing Specialist

Location: Ameerpet

Reports To: Marketing Manager

Employment Type: Full-Time

About the Role

We're looking for a creative, data-driven Social Media Marketing Specialist to elevate our brand presence across all major platforms. You'll plan, execute, and optimize social strategies that drive engagement, build community, and support business goals. If you thrive in a fast-paced environment and love turning ideas into viral moments -- this role is for you!

Key Responsibilities

- Strategy & Planning

- Develop and implement monthly/quarterly social media roadmaps aligned with brand objectives.

- Identify target audience segments and tailor content to their preferences.

- Content Creation & Curation

- Produce high-quality graphics, videos, captions, and copy for platforms like Instagram, Facebook, LinkedIn, google ads, etc.

- Collaborate with designers, copywriters, and influencers to produce engaging assets.

- Community Management

- Monitor brand mentions, comments & messages; respond timely to foster positive community sentiment.

- Moderate UGC and handle crisis communications.

- Performance Analysis & Reporting

- Track key metrics (reach, engagement, conversions, ROI).

- Prepare weekly/monthly performance reports & actionable insights.

- Paid Social

- Plan, execute, and optimize paid social campaigns (Meta, LinkedIn, google ads, etc.).

- Manage budgets, bid strategies, and A/B tests.

- Stay Updated

- Keep pulse on social media trends, algorithm changes, and competitor activities.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Communications, or related field.

- 2+ years proven experience in social media marketing (agency or in-house).

- Strong command over content creation tools (Canva, Adobe Suite, CapCut, etc.).

- Proficiency in social media analytics platforms (Sprout Social, Hootsuite, Google Analytics).

- Hands-on experience with paid social media advertising.

- Excellent written & verbal communication skills.

- Creative thinker with analytical mindset.

Preferred Assets

- Certifications: Facebook Blueprint, Google Ads, HubSpot Inbound Marketing.

- Experience in your industry vertical (e.g., e-commerce, SaaS, FMCG).

- Knowledge of video editing and motion graphics.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Internet reimbursement
Work Location: In person