Job Description

- Job Title: Social Media Specialist - Location: Chennai (Work from Office) - Experience: 2-3 Years - Industry: Travel & Tourism - Immediate Joiners Preferred Salary Range: (based on experience) Role Overview:We are seeking a creative and data-driven Social Media Specialist to manage and grow our digital presence across multiple platforms. The ideal candidate will have hands-on experience in content creation, paid campaigns, analytics, and brand storytelling, with a passion for driving engagement in the travel and tourism industry.Key Responsibilities:- Social Media Strategy: Develop and execute platform-specific strategies (Facebook, Instagram, LinkedIn, YouTube, Twitter) to increase reach and engagement.- Content Creation: Design and publish engaging posts, reels, blogs, and visuals aligned with brand voice and travel themes.- Paid Campaigns: Manage Google Ads, Meta Ads, and LinkedIn campaigns; optimize for ROI and lead generation.- Analytics & Reporting: Track performance metrics, prepare dashboards, and provide actionable insights to improve campaigns.- Community Management: Engage with followers, respond to queries, and build strong online communities.- Collaboration: Work closely with marketing, sales, and design teams to align digital campaigns with business goals.- Trend Monitoring: Stay updated on digital marketing trends, competitor activities, and emerging social tools.Candidate Requirements:- Experience: 2-5 years in social media management, preferably in travel, tourism, or consumer-facing industries.- Technical Skills: Proficiency in SEO/SEM, Google Ads, Meta Ads, LinkedIn Ads, and analytics tools.- Creative Skills: Strong content writing, visual design (Canva/Photoshop), and storytelling ability.- Analytical Skills: Ability to interpret data, identify trends, and optimize campaigns.- Communication: Excellent written and verbal communication in English; Tamil preferred for local engagement.- Qualification: Any degree; certification in Digital Marketing is a plus. (ref:updazz.com)

Skills Required