Job Description

Job Title:

Social Media Specialist

Experience Required:

5+ Years

Location:

Bhandup West, Mumbai

Industry:

HR & Recruitment (Preferred)

About the Role:

We are seeking a

highly creative and experienced Social Media Specialist

to join our team in Bhandup West, Mumbai. The ideal candidate should have

5+ years of proven expertise

in managing social media platforms, creating engaging content, and designing visually appealing creatives using advanced tools, including AI-based content and design software. Prior experience in the

HR or recruitment industry

will be a strong advantage.

Key Responsibilities:

Develop and execute creative and data-driven

social media strategies

across platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube. Create and schedule

engaging content

, including static posts, carousels, reels, stories, videos, and short-form updates using tools like

Canva, Adobe Suite, and AI design tools (e.g. Midjourney, Adobe Firefly, etc.)

. Collaborate with the recruitment and HR team to highlight

job openings, hiring drives, success stories

, and company culture. Run and monitor

social ad campaigns

with performance metrics. Stay updated with

AI tools

for content creation, social media automation, and trend analysis. Analyze social media performance via tools like Meta Insights and Google Analytics, and generate monthly reports with recommendations. Work closely with the design, content, and digital marketing teams to maintain

brand consistency

and drive engagement. Respond to queries, comments, and DMs in a timely and professional manner.

Key Skills and Tools:

Strong knowledge of

graphic design tools

(Canva Pro, Adobe Photoshop, Illustrator, Premiere Pro) Familiarity with

AI content and design tools

(ChatGPT, Jasper.ai, Copy.ai, Midjourney, etc.) Proficiency in social media scheduling tools (Buffer, Hootsuite, Meta Business Suite) Solid understanding of

organic and paid social strategies

Strong communication, writing, and storytelling skills

Preferred Qualifications:

Bachelor's degree in Marketing, Mass Communication, or a related field Experience in the

recruitment, staffing, or HR services

industry Ability to create employer branding campaigns and drive candidate engagement through content

What We Offer:

Competitive salary based on experience Collaborative and growth-oriented work environment Exposure to recruitment marketing and employer branding projects Opportunity to work with

AI-powered tools

for modern digital content creation
Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Application Question(s):

Share your portfolio link with the current social profile you are managing.
Experience:

* Social media marketing: 5 years (Preferred)