Job Description

Job description

Overview

ViaTerra Gear is looking for a creative and strategic Social Media Specialist to join the team. This role is key to driving our brand's online presence and engagement with our audience. The Social Media Specialist will be responsible for implementing, and managing our social media strategy. This role involves sharing engaging content, analyzing performance metrics, and collaborating with other teams to enhance our social media presence and achieve marketing goals.

Role & responsibilities

Execute social media strategies to align with business goals. Curate, & manage engaging content across all social media platforms (Instagram, YouTube, Facebook, LinkedIn, etc.). Monitor social media accounts for engagement opportunities, responding to comments & messages in a timely and professional manner. Analyze & report on social media performance metrics to measure the success of campaigns & identify areas for improvement. Collaborate with the marketing team to ensure brand consistency & align social media activities with broader marketing campaigns. Stay updated on the latest social media trends, tools, & best practices, and incorporate these insights into the strategy. Manage social media advertising campaigns, including budget allocation, targeting, & performance tracking. Conduct audience research to identify target demographics & tailor content accordingly. Engage with influencers & manage partnerships to amplify brand reach. Ensure compliance with platform policies & community guidelines.

Preferred candidate profile

Proven experience as a Social Media Specialist or similar role. Strong understanding of social media platforms & their respective audiences. Excellent written & verbal communication skills. Creative thinking & the ability to generate innovative content ideas. Proficiency in social media management & analytics tools (e.g., Hootsuite, Google Analytics). Ability to work independently & as part of a team. Strong organizational skills & attention to detail. Knowledge of digital marketing principles & strategies. Ability to manage multiple projects & meet deadlines in a fast-paced environment.

Preferred Qualifications:

Bachelors degree in Marketing, Communications, or a related field. Experience with social media advertising and paid campaigns. Familiarity with design tools (e.g., Adobe Creative Suite, Canva). Basic knowledge of SEO & content marketing.

What We Offer:

Competitive salary & benefits package. Opportunity to work with a passionate & innovative team. Professional development & learning opportunities.

Role:

Social Media Marketing

Industry Type:

Internet (E-Commerce)

Department:

Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category:

Digital Marketing

Education

UG:

Any Graduate

Key Skills

Google Analytics | Instagram | Digital Marketing | Campaign Management | Social Media Marketing | Digital Campaigns | Social Media Campaigns | Youtube | Digital Analytics | Facebook | Performance Marketing

About company

ViaTerra Gear is one of India's leading brands in motorcycle touring accessories. Incorporated in 2010, the company has an extensive portfolio of products in luggage, apparel and hard part categories. We have an in-house team that designs and tests the products, and the products are manufactured at company facilities in Nashik, Maharashtra and Chennai, Tamil Nadu. We also source some products from manufacturing partners in Asia and Europe. The ViaTerra brand is trusted by customers in India and in over 60 countries around the world.

Company Info

Link: https://viaterragear.com

Address:

OS-2, Opp Peacock Industries, MIDC Satpur, Nashik, Maharashtra 422007

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

Can you speak English Fluently ?
Education:

Bachelor's (Preferred)
Work Location: In person

Expected Start Date: 20/08/2025