Job Description

Job Title:

Social Media Ads Specialist (Meta Platforms)

Location:

Dwarka Sec-12,Delhi (On-site - Delhi candidates preferred)

Employment Type:

Full-Time

About the Role

We are looking for an experienced and results-driven

Social Media Ads Specialist

with hands-on expertise in managing paid advertising campaigns on

Meta platforms (Facebook & Instagram)

. The ideal candidate should have

2-4 years of experience

in a

digital marketing agency environment

, with a proven track record of running

lead generation and e-commerce campaigns

.

If you have a strong analytical mindset, a creative approach to ad strategy, and a deep understanding of Meta Ads Manager, we'd love to hear from you.

Key Responsibilities

Plan, execute, and optimize

Meta (Facebook & Instagram)

ad campaigns to achieve performance goals (lead generation, conversions, and sales). Develop audience strategies, ad creatives, and landing page funnels for both

lead-gen and e-commerce

business models. Monitor campaign performance metrics, analyze results, and provide actionable insights to improve ROI. Conduct A/B testing for creatives, targeting, and ad placements. Collaborate with content, design, and strategy teams to ensure ad campaigns align with brand goals and messaging. Manage and allocate ad budgets effectively to maximize results. Stay updated on Meta platform updates, algorithm changes, and digital advertising trends.

Requirements

2-4 years

of hands-on experience managing Meta Ads campaigns.

Digital agency experience is a must.

Proven success in

lead generation and e-commerce

campaigns. Strong understanding of Meta Ads Manager, Pixel setup, and Conversion API. Excellent analytical skills with experience using tools like Google Analytics and Meta Insights. Ability to manage multiple client accounts and meet deadlines in a fast-paced environment.

Delhi-based candidates are preferred.

Job Types: Full-time, Permanent

Pay: Up to ?30,000.00 per month

Work Location: In person