Job Description

Job Title: Social Media Specialist - LinkedIn Focus

Location:

Jaipur, Rajasthan (On-site)

Company:

BrightBeans Digital Pvt. Ltd.

About Us:

BrightBeans Digital is a digital marketing agency with a vision to transform how brands grow in the digital era, with successful partnerships across platforms like GreenThumb Local, Reinstatement Ninja, and PopLocate, we are passionate about digital innovation, and building high-impact marketing campaigns with a strong presence in the US and UK markets, we help home service businesses (Plumbing, HVAC, Electrical, Pest Control, Landscaping, etc.) build digital visibility, generate leads, and scale growth. Our team of strategists, designers, and marketers work closely with international clients, ensuring brand-aligned and high-impact digital campaigns.

Position Summary:

We are seeking a dynamic and results-oriented

Social Media Specialist

with a strong focus on

LinkedIn strategy and management

. The ideal candidate will have proven expertise in

B2B marketing

,

organic LinkedIn growth

,

content strategy

, and

social selling tactics

. You will be responsible for planning, executing, analysing, and optimising LinkedIn campaigns for both our agency and client brands.

Key Responsibilities:

Develop, implement, and manage a comprehensive

LinkedIn marketing strategy

. Create and curate high-quality, engaging content tailored to

B2B audiences

. Optimize LinkedIn company pages and personal brand profiles for maximum visibility. Build and grow professional networks through

organic outreach

,

engagement

, and

thought leadership

. Collaborate with design and content teams to produce visually appealing LinkedIn posts, articles, infographics, and videos. Monitor KPIs such as

engagement rate

,

connection growth

,

post reach

,

inquiries

, and

click-throughs

. Conduct

competitive analysis

,

hashtag research

, and

audience segmentation

. Run and optimise

LinkedIn Ads

(optional but a plus). Use tools like

LinkedIn Analytics

,

Canva

,

Buffer/Hootsuite

, and

Shield Analytics

to measure and report performance. Stay updated on LinkedIn algorithm changes, content trends, and best practices for engagement and reach.

Required Skills & Experience:

Minimum

2-4 years

of proven experience in

Social Media Marketing

, with at least

1+ year specializing in LinkedIn

. Deep understanding of

LinkedIn algorithms

,

B2B content marketing

, and

lead generation

strategies. Excellent written and verbal communication skills in English. Experience with

social media tools

like Buffer, Hootsuite, Later, or Sprout Social. Basic graphic design skills using tools like

Canva

or

Adobe Express

. Familiarity with

LinkedIn Ads Manager

and campaign optimization is a bonus. Strong attention to detail, time management, and an analytical mindset.

Preferred Qualifications:

Bachelor's/Master's degree in

Marketing

,

Mass Communication

,

Digital Media

, or related field. Prior experience in a

digital marketing agency

or

B2B service-based company

. Knowledge of other platforms (Instagram, Twitter, Facebook) is an advantage but not mandatory.

What You'll Get:

Opportunity to work with a creative, fast-growing digital agency. Exposure to diverse U.S.-U.K. based and global clients in the booming home services industry. Complimentary refreshments throughout the day to maintain energy levels. Collaborative work culture in the heart of Jaipur

How to Apply:

Send your resume and portfolio or examples of LinkedIn content/strategy handled to

kritika@brightbeansdigital.com

with the subject line:

Application for Social Media Specialist - LinkedIn

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule Food provided Paid sick time Paid time off
Application Deadline: 20/08/2025