Job Description

Career Details

We are looking out for a Social Media Specialist for our Calicut office. Candidate should possess strong creative skills in managing and growing Wattlecorp's social media presence across multiple platforms. A creative approach is what this role demands combined with an excellent hands-on experience in establishing strong engagement by developing and executing content strategies that strengthen our brand voice and drive measurable results.

Key Responsibilities

Develop and execute creative social media content plans that go in accordance with brand and business goals. Write compelling copy, design engaging visuals, and use creative tools (e.g., Canva, Adobe Creative Suite, Figma, or AI tools like Perplexity/ChatGPT/Gemini/Claude) to deliver fresh and engaging content. Plan and schedule posts across platforms, such as LinkedIn, Facebook, Instagram, and YouTube.

Community Management

Establish a meaningful engagement with followers by promptly responding to their comments, messages, and mentions. Establish a loyal community across the brand by fostering positive and interactive communication.

Cross-Platform Presence Management

Build and manage brand presence across media:

This should consider crafting engaging content for podcasts, webinars, forums (e.g., Reddit, Quora), and other digital communities for wider reach and authority.

Campaign Management

Plan, design, and run paid social campaigns to drive awareness, leads, and sales. Experiment with ad creatives and copy by performing A/B tests and targeting to optimize results.

Data Analysis & Reporting

Closely monitor KPIs (reach, engagement, clicks, conversions) through expert utilization of tools such as Google Analytics, Meta Business Suite, and platform insights. Measure campaign performance through data analysis and appropriate metrics like SMART goals for enhancing marketing strategy.

Trend Monitoring & Innovation

Keep a close eye on emerging trends, creative formats, and best practices Bring fresh, innovative ideas that resonate with audiences and strengthen brand identity.

Essential Skills

Strategic Thinking:

Ability to craft campaigns in accordance with broader business objectives.

Creativity:

Demonstrate exceptional creativity in developing unique content and developing innovative campaigns with a proactive approach to community building.

Technical Tools:

Can effectively handle social media management tools like Buffer and Hootsuite. Should also utilize design software (Photoshop, Illustrator, Canva), and other relevant analytics platforms.

Analytical Skills:

Display a strong ability to read data, identify insights, and act on them.

Communication

: Possess excellent written and verbal communication skills.

Platform Expertise:

Has a profound understanding of platform algorithms for LinkedIn, Instagram, Facebook, and YouTube.

Experience & Qualifications

A 2+ years of proven experience in managing social media growth for brands and agencies. Excellent portfolio showcasing strategic expertise in conducting social media campaigns, content creation, and design. A Bachelor's degree in Marketing, Communications, or a related field is highly preferred. Portfolio substitute may be considered.
Location:

Govt. Cyberpark, Calicut

Experience:

2+

Years

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Paid sick time Provident Fund
Work Location: In person