Job Description

Position:

Social Media Specialist (Full-Time)

Location:

Bengaluru (On-site)

Experience Required:

At least 2 years of proven experience in social media management

Education:

Bachelor's degree in any discipline. Candidates from Marketing and Communication background preferred

Languages:

Proficiency in English and regional languages

Skills

Creative and strategic thinking Strong writing and editing skills Good organisational and time-management abilities Ability to function independently and keeping the feeds active Good networking skills and ability to manage multiple stakeholders Familiarity with the latest social media trends and best practices Fast learner who can adapt to new technologies and platform features Strong understanding of Indian and pop culture scene and the evolving social media landscape Familiarity with trends in the education sector and emerging careers

Qualifications

A graduate degree in any discipline Proficiency in analytical tools and preparing periodic reports A working knowledge of Canva, Adobe Illustrator, Premiere Pro or other design and editing software Good communication and strong writing skills Working knowledge of Kannada is preferred though not mandatory

Roles & Responsibilities

Content Creation and Management

Develop a comprehensive social media strategy aligned with the university's objectives Create engaging, platform-specific content for Meta, Instagram, X, LinkedIn, and YouTube. Other platforms may be added later. Should be willing to commute across the three campuses of CMR University to cover events and generate content for posts Ensure all content is relevant and informative, highlighting university events and achievements Should be able to handle organic campaigns and event promotions Develop and execute social media campaigns for university events and initiatives Collaborate with various departments to ensure unified promotional strategies

Audience Engagement

Interact with students, faculty, and the public across social media platforms Address enquiries and feedback efficiently and appropriately Foster a positive and inclusive online community around the university's brand

Brand and Reputation Management

Uphold and enhance the university's online reputation Ensure consistent messaging across all platforms Actively engage in online conversations related to the university

Collaboration and Coordination

Coordinate with departments such as Admissions, Alumni Relations, Schools and Public Relations Work with external agencies on specialised campaigns and activations

Online Reputation Management (ORM)

Monitor platforms such as Google My Business, Quora, and other public forums Ensure timely, brand-aligned responses to queries, reviews, and concerns Coordinate with internal stakeholders for content drafting, approvals, and publishing Maintain a consistent and appropriate tone of voice across platforms Apply ORM best practices to protect and enhance the university's reputation Respond with accuracy and sensitivity, maintaining professional standards at all times
Job Type: Full-time

Pay: ₹25,284.19 - ₹40,405.01 per month

Work Location: In person