Job Description

We are seeking an experienced Senior Social Media Specialist to lead our brand's digital presence, manage social campaigns, and tell compelling stories that reflect the vibrancy of our events.

Position Overview:

The Senior Social Media Specialist will be responsible for developing and executing the company's overall social media strategy.

This role requires a strategic thinker who can plan, create, and manage engaging content while ensuring alignment with brand objectives. collaborate with creative and event teams to deliver impactful digital campaigns.

Key Responsibilities:

? Develop, implement, and oversee a comprehensive social media strategy to increase brand visibility and audience engagement.

? Manage the company's social media presence across platforms including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and TikTok.

? Lead the content creation process -- from concept to publication -- ensuring consistency with brand voice and aesthetics.

? Plan and execute event-based social media campaigns, including pre-event buzz, live coverage, and post-event highlights.

? Collaborate with the creative, production, and event teams to ensure seamless integration of social media into event marketing.

? Manage and optimize paid ad campaigns across digital platforms for maximum ROI.

? Analyze performance metrics, generate detailed reports, and recommend improvements based on data insights.

? Supervise and mentor junior team members and content creators.

? Stay updated with current trends, algorithm changes, and best practices in social and digital media.

? Identify and collaborate with influencers, partners, and brand advocates to amplify reach.

Qualifications & Experience:

? Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related discipline.

? 4-6 years of experience in social media marketing or digital communication, preferably within the events, entertainment, or hospitality industry.

? Proven track record of managing successful social media campaigns and delivering measurable results.

? Strong understanding of social media analytics, trends, and emerging technologies.

? Proficiency in tools such as Meta Business Suite, Google Analytics, Hootsuite, Sprout Social, and Adobe Creative Suite (Photoshop, Premiere Pro, etc.).

? Experience in paid campaign management (Meta Ads, Google Ads, LinkedIn Ads).

? Excellent communication, writing, and visual storytelling skills.

? Ability to multitask, manage deadlines, and work effectively in a dynamic, fast-paced environment.

? Basic photography/videography skills are an added advantage.

Key Competencies:

? Strategic and analytical mindset.

? Creative thinker with attention to detail.

? Strong leadership and mentoring abilities.

? Excellent project management and organizational skills.

? Passionate about events, digital storytelling, and audience engagement.

? Proactive, collaborative, and results-oriented.

What We Offer :

? Exposure to high-profile events and diverse digital campaigns.

? A dynamic and creative work culture.

? Competitive salary and performance-linked incentives.

? Opportunities for career growth and professional development.

? A chance to work with an energetic, innovative, and passionate team.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Food provided Health insurance Paid sick time Provident Fund Work from home
Work Location: In person