Job Description

Roles and Responsibilities

==============================

Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand Collaborate with sales and marketing teams to develop social media campaigns Stay up to date with the latest social media best practices and technologies Set up and optimize company pages within each platform to increase the visibility of company's social content Monitor SEO and customer engagement and suggest content optimization Moderate user-generated content in line with the moderation policy Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams Create editorial calendars and syndication schedules Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns Work with copywriters and designers to ensure content is informative and appealing Bolster your network by interacting with industry professionals and influencers via social media

Qualifications

------------------

Qualifications and Functional Requirements

----------------------------------------------

Bachelors of Commerce/Arts/Science or related field is a must Work experience as an Social Media Specialist Knowledge in various Social Media Platforms, campaigns and advertising Experience in creative content development and audience development management Excellent fluency in English and written communication Organization and time management skills Ability to handle sensitive, confidential information

Additional Information

--------------------------

Additional Information

Work Location: Bangalore, Karnataka


Shift Timings: 12:00 PM to 09:00 PM, Indian Standard Time


Designation: Social Media Specialist

Compensation: Based on experience

Placement: Permanent with 3 months of probationary period