Job Description

Job Title: Social Media Specialist

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Company:

Otrix Life Science LLP

Industry:

Beauty & Personal Care (D2C)

Location:

Ahmedabad

Experience:

3a??5 Years

Employment Type:

Full-Time

Job Summary

We are looking for a creative and detail-oriented

Social Media Specialist

to support the development and execution of brand strategies across digital platforms. This role focuses on maintaining brand identity, managing social media presence, creating engaging content, managing influencer collaborations, and strengthening overall brand visibility.

Key Responsibilities

Manage and handle brand social media accounts (Instagram, Facebook, LinkedIn, etc.) Ensure consistent brand messaging across all digital and marketing channels Plan and execute brand-building activities and social media campaigns Create and manage content including captions, posts, blogs, reels, and marketing copies Develop and maintain content calendars in coordination with the design team Identify, coordinate, and manage collaborations with influencers and creators Coordinate with digital marketing, design, and product teams for campaign execution Support website, social media, and overall content branding initiatives Assist in product launches, promotions, and online branding activities Track influencer performance, engagement, and campaign outcomes Monitor brand performance, audience insights, and customer feedback Conduct competitor analysis and prepare social media & brand performance reports

Required Skills & Qualifications

Bachelor's degree in Marketing, Branding, Business, or a related field 3a??5 years of experience in social media management, content creation, or branding Strong content writing and verbal communication skills In-depth understanding of major social media platforms and influencer marketing Creative mindset with strong attention to detail Ability to manage multiple campaigns and meet deadlines Proficiency in MS Excel, PowerPoint, and basic reporting tools

Preferred Skills

Experience in Beauty, Personal Care, FMCG, or D2C brands Hands-on experience with influencer outreach, negotiation, and collaboration * Familiarity with content scheduling tools and social media analytics platforms