Job Description

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We are seeking an experienced, creative, and strategic Social Media Manager to lead the digital presence of Della Township and manage the CMD's personal social media and brand communication.
This individual will oversee a team of creative professionals and drive content, campaigns, and communication strategies across all digital platforms to strengthen brand identity and engagement.
Key Responsibilities:
1. Social Media Strategy & Execution

• Develop and implement comprehensive social media strategies for Della Township and the CMD's personal brand across platforms such as Instagram, LinkedIn, Facebook, YouTube, and more.
• Ensure brand consistency, tone, and messaging across all channels.
• Create and manage content calendars, digital campaigns, and monthly reports.

2. Team Leadership & Coordination

• Lead and manage a team of 8-9 creative professionals including content creators, designers, videographers, and ad managers.
• Oversee all creative outputs, ensuring alignment with brand standards.
• Collaborate closely with marketing, PR, and product teams for campaign integration.

3. Content & Creative Direction

• Conceptualize and direct the creation of high-impact digital content - posts, reels, videos, blogs, and website material.
• Stay ahead of trends to create engaging, innovative, and relevant digital storytelling.
• Drive creative brainstorming sessions and campaign ideation.

4. Brand, Product & Campaign Management

• Lead social media communication for township milestones, launches, lifestyle offerings, and product updates.
• Work with the design and product marketing teams to bring out the Della lifestyle narrative through impactful campaigns.
• Manage cross-platform campaigns, from strategy to execution and performance tracking.

5. Digital Advertising & Analytics

• Oversee paid ad campaigns (Meta, Google, LinkedIn) to ensure optimum reach, engagement, and ROI.
• Track key performance metrics, analyze engagement trends, and present actionable insights.
• Implement social listening and audience engagement strategies.

6. CMD Social Media & Personal Branding

• Curate and manage the CMD's personal digital presence, highlighting leadership, innovation, CSR initiatives, and thought leadership.
• Coordinate with PR and communications teams for CMD media features and content collaborations.

Job Expectations:
Key Skills & Requirements:

• Strong background in leading creative teams and managing multi-platform strategies.
• Excellent storytelling, copywriting, and visual communication skills.
• Deep understanding of digital trends, analytics tools, and ad management platforms.
• Strong project management and cross-functional coordination abilities.
• Prior experience in real estate, lifestyle, or hospitality brands is preferred.

Minimum Qualification: Bachelor's or Master's degree in Marketing, Mass Communication, or Digital Media or Certifications in Digital Marketing or Social Media Strategy will be an added advantage.
Minimum Job Experience: 6-8 years of proven experience in social media management, digital marketing, or brand communication.
Reporting to: CMD
Travel: Frequent Travelling required

Skills Required