Job Description

The Social Media & Performance Advertising Executive will be responsible for managing GDA's social

media platforms with a strong focus on Meta Ads (Facebook & Instagram) and paid campaign

performance. Content creation will be a secondary responsibility, supporting brand consistency and

campaign objectives. The role requires a person dedicated to learn and ecxecute

Key Responsibilities

? Plan, execute, and optimize Instagram and Meta paid advertising campaigns

? Manage ad budgets, audience targeting, creatives, and performance tracking

? Monitor KPIs such as reach, engagement, leads, cost per lead, and conversions

? Coordinate with the content team for ad creatives and campaign alignment

? Schedule and manage regular posts, reels, and stories on social platforms

? Analyse trends, competitor activity, and campaign performance reports

? Ensure brand consistency across all digital platforms

Eligibility

? Graduate or Diploma in Marketing, Media, or related field

? Minimum 1 year experience in social media ads or performance marketing

? Freshers with relevant skills and strong interest may also apply

? Sound knowledge of Meta Ads Manager and Instagram promotions

? Basic understanding of content creation, reels, and analytics tools

Job Types: Full-time, Fresher

Pay: From ?15,000.00 per month

Work Location: In person