Job Description

We are seeking a skilled and forward-thinking

Social Media Paid Marketing Manager & Strategist

with proven experience in

blockchain and Web3 projects

. The ideal candidate will drive paid campaign performance while building strategic, scalable marketing funnels across social media platforms. This role is perfect for someone who understands both the mechanics of digital ad platforms and the dynamics of blockchain ecosystems.

Key Responsibilities:

Plan, execute, and manage paid social media campaigns across Meta (Facebook/Instagram), Twitter (X), LinkedIn, YouTube, and emerging Web3-native platforms. Develop strategic campaign frameworks tailored to Web3 audiences, token launches, NFT drops, DeFi platforms, and crypto exchanges. Optimize campaign performance through A/B testing, audience segmentation, and conversion tracking (e.g., wallet signups, token sales). Create and manage ad creatives in collaboration with the content and design teams. Provide regular performance reports with insights on ROAS, CAC, CTR, and other KPIs. Research blockchain market trends, competitor campaigns, and emerging social platforms in the Web3 space (like Discord, Telegram, Lens, or Farcaster). Ensure compliance with advertising policies related to crypto and blockchain advertising. Work cross-functionally with community managers, product teams, and devs to align paid efforts with brand narratives.

Requirements:

3+ years of experience in paid social media marketing. At least 1-2 years of hands-on experience with

blockchain, crypto, or NFT-related marketing campaigns

. Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and YouTube Ads. Experience running performance marketing campaigns for crypto projects (token launch, ICO/IDO/IEO, NFT sales, etc.). Strong analytical mindset with the ability to derive actionable insights. Familiarity with crypto communities, influencers, and decentralized ecosystems.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?70,000.00 per month

Schedule:

Day shift Monday to Friday Morning shift
Supplemental Pay:

Performance bonus
Work Location: In person