Job Description

: Social Media Optimization (SMO) Executive
Company: Chiku Mobility India Private Limited
Location: Lucknow & Varanasi
Job Type: Full-Time
Experience: 3-6 Years
About Chiku Mobility India Pvt. Ltd. :
Chiku Mobility India Private Limited is a fast-growing company in the mobility and transportation sector, committed to providing seamless, tech-driven solutions for travel and logistics. We are looking for a Social Media Optimization (SMO) Executive to enhance our digital presence and engage with our audience effectively.
Key Responsibilities:
Social Media Management:

• Manage and optimize the companys social media pages (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Develop and implement social media strategies to increase brand awareness and user engagement.
• Monitor trends and competitor activities to stay ahead in the market.

Content Creation & Strategy:

• Create engaging and informative posts, images, videos, and infographics.
• Collaborate with designers and content teams for high-quality content production.
• Use relevant hashtags, captions, and SEO techniques to maximize reach.

Campaign Execution & Optimization:

• Plan and run social media campaigns to drive traffic, leads, and conversions.
• Analyze campaign performance and optimize based on key metrics.
• Work on organic growth strategies to increase followers and engagement.

Community Engagement & Customer Interaction:

• Respond to comments, queries, and direct messages in a timely manner.
• Build strong relationships with customers, influencers, and brand advocates.
• Address customer feedback and escalate issues when necessary.

Analytics & Performance Tracking:

• Monitor social media performance using tools like Google Analytics, Facebook Insights, and other analytics platforms.
• Generate weekly/monthly reports and suggest improvements based on data insights.

Paid Promotions & SEO (Preferred but not mandatory):

• Assist in running paid ad campaigns for brand promotions.
• Apply basic social media SEO techniques for better search visibility.

Required Skills & Qualifications:
Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
Strong understanding of social media trends, algorithms, and best practices.
Excellent communication skills (written & verbal).
Knowledge of social media tools like Hootsuite, Buffer, Canva, or Adobe Suite.
Creative mindset and ability to generate engaging content ideas.
Basic knowledge of social media advertising and analytics.
Ability to work in a fast-paced, tech-driven environment.
Why Join Chiku Mobility India Pvt. Ltd.?
Work in a dynamic and innovative industry.
Opportunities to enhance your digital marketing skills.
Collaborative and growth-oriented work environment.
Job Type: Full-time