Job Description

Job Title: Social Media Marketing ManagerExperience: 1-5 YearsLocation: Anywhere in IndiaJob SummaryWe are looking for an experienced Social Media Marketing Manager with 1-4 years of proven expertise in building brand presence, driving engagement, and generating leads through strategic social media initiatives. The ideal candidate is creative, data-driven, and up to date with the latest social media trends, tools, and best practices.Key Responsibilities :- Develop and execute comprehensive social media strategies aligned with business and marketing goals- Manage and grow brand presence across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and emerging channels- Plan, create, and publish engaging content including posts, reels, stories, videos, and campaigns- Lead social media calendars, campaigns, and content pipelines- Manage paid social media campaigns, including budgeting, targeting, optimization, and performance tracking- Monitor analytics and prepare regular performance reports with actionable insights- Engage with followers, respond to comments/messages, and manage online reputation- Collaborate with design, content, performance marketing, and sales teams- Stay updated on platform algorithm changes, trends, and competitor activity- Work with influencers, agencies, and external partners when requiredRequired Skills :- Strong understanding of social media platforms, algorithms, and best practices- Proven experience in content strategy, community management, and brand storytelling- Hands-on experience with social media management and analytics tools (Meta Business Suite, Hootsuite, Sprout, Buffer, etc.)- Expertise in paid social advertising (Meta Ads, LinkedIn Ads, etc.)- Strong analytical skills with the ability to interpret data and optimize performance- Excellent communication and copywriting skills- Ability to manage multiple projects and meet deadlinesGood to Have:- Experience with influencer marketing and partnerships- Knowledge of SEO, digital marketing, and performance marketing fundamentals- Familiarity with marketing automation and CRM tools- Experience in B2B / B2C / SaaS / E-commerce (as applicable)- Basic design or video editing knowledge (Canva, Adobe, etc.)Qualifications- Bachelor's degree in Marketing, Communications, Business, or a related field- 6 Months-4 years of hands-on experience in social media marketing or digital marketing- Demonstrated success in growing social media accounts and driving measurable business results (ref:updazz.com)

Skills Required