Job Description

Position Summary

WisewayTec is looking for a dynamic, data-driven, and highly creative

Social Media Marketing Strategist

to manage and execute strategic social media initiatives. This role requires a deep understanding of digital marketing trends, audience engagement techniques, brand voice consistency, and performance analytics across platforms. The ideal candidate will play a critical role in building brand awareness, driving traffic, generating leads, and enhancing online reputation through impactful content and campaigns.

Key Responsibilities

Develop, execute, and manage a comprehensive social media strategy aligned with the company's business goals and brand identity. Oversee content planning, creation, and publishing schedules for platforms such as LinkedIn, Instagram, Facebook, Twitter, YouTube, and emerging channels. Collaborate with content writers, designers, and marketing teams to produce engaging and on-brand creatives (posts, reels, videos, infographics, etc.). Plan and run paid social campaigns; monitor performance, A/B test creatives, and adjust budgets based on KPIs and ROI. Analyze and report on performance metrics (reach, engagement, CTR, conversions, etc.) using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics. Monitor trends in social media, industry developments, and competitor activities to identify new opportunities. Build and nurture online communities; engage with followers, respond to queries, and manage brand reputation. Run influencer collaborations and user-generated content campaigns to amplify brand visibility. Track social listening insights to understand audience perception and improve communication. Coordinate with internal stakeholders (product, tech, HR) to integrate key company updates into the social strategy.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 3+ years of proven experience as a Social Media Strategist or similar role, preferably in the tech or startup ecosystem. Strong knowledge of all leading social media platforms and their best practices. Proficiency in tools like Canva, Adobe Suite, Hootsuite, Buffer, Meta Ads Manager, and LinkedIn Campaign Manager. Deep understanding of SEO, digital funnels, and content marketing. Excellent written and verbal communication skills in English. Strong analytical skills with a data-driven mindset. Creative thinker with attention to detail and the ability to manage multiple projects simultaneously.

Nice-to-Have Skills

Experience with video editing tools (CapCut, Adobe Premiere, etc.) Background in blockchain or tech marketing. Ability to run webinars, live sessions, or AMAs on social platforms. Knowledge of email marketing and CRM integration.

What We Offer

Competitive salary with performance-based incentives. Collaborative and innovation-driven work environment. Opportunities for skill advancement and learning new technologies. Flexible working hours and supportive leadership. Recognition and rewards for impactful work.

How to Apply

Interested candidates can send their resume and portfolio of past campaigns to

[Insert Email Address]

with the subject line: Application for Social Media Marketing Strategist - WisewayTec.

Let me know if you'd like a shorter version for LinkedIn or a creative post to promote this job opening.

You said:add some blockchain web3 related requiremnts alsoChatGPT said:

Here's the

updated and detailed professional job description

for the

Social Media Marketing Strategist

role at

WisewayTec

, including

blockchain and Web3-specific requirements

:

Job Title: Social Media Marketing Strategist

Location:

[Insert Location]

Department:

Marketing

Employment Type:

Full-Time

Experience Required:

3+ years (including experience in blockchain/Web3 projects preferred)

Reports To:

Marketing Head / Chief Marketing Officer

Company:

WisewayTec

About WisewayTec

WisewayTec is an innovation-led technology company specializing in

blockchain development, Web3 platforms, decentralized applications (dApps)

, and custom software solutions. We are passionate about creating scalable, secure, and future-ready digital ecosystems that empower startups, enterprises, and visionary founders in the Web3 space.

Position Summary

WisewayTec is seeking a creative and analytics-driven

Social Media Marketing Strategist

with a strong understanding of

Web3, blockchain ecosystems, and digital communities

. You will be responsible for crafting and executing data-backed social strategies to grow our digital presence, generate awareness for blockchain products, and engage a global tech-savvy audience.

This role demands both strategic vision and hands-on execution--ideal for someone passionate about shaping narratives in emerging tech spaces like

DeFi, NFTs, GameFi, crypto exchanges,

and

metaverse platforms

.

Key Responsibilities

Develop and implement a robust social media strategy tailored to

Web3 and blockchain communities

across platforms like X (Twitter), LinkedIn, Instagram, Discord, Telegram, Reddit, and YouTube. Curate and publish high-value content including

crypto project updates, token launches, product releases,

industry insights, and

technical explainers

. Build and grow niche Web3 communities by initiating engaging conversations, AMAs, Twitter Spaces, polls, and meme-driven campaigns. Collaborate with blockchain developers, product managers, and founders to translate technical concepts into easy-to-understand and engaging social content. Drive paid ad campaigns for

token promotions, whitelist campaigns, airdrops,

and

exchange listings

while ensuring full compliance with advertising policies. Track KPIs like

community growth, token engagement, wallet activations, traffic to dApps

, and conversion from social touchpoints. Identify and coordinate with

Web3 influencers, YouTubers, and crypto KOLs (Key Opinion Leaders)

for collaborations and content amplification. Stay updated with global trends in

Web3 regulations, technologies (Layer 1, Layer 2, LLMs in crypto), NFT drops,

and competitor activities. Prepare weekly/monthly reports and insights on campaign performance, user engagement, and audience sentiment.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Minimum 3+ years of experience in digital marketing, with

at least 1-2 years in the blockchain/Web3 space

. Hands-on knowledge of key Web3 concepts:

smart contracts, tokenomics, DeFi, staking, dApps, DAOs, L1/L2 chains

(Ethereum, Polygon, Solana, BSC, etc.). Proficiency in tools like Meta Ads Manager, Twitter/X Analytics, LinkedIn Campaign Manager, Google Analytics, Discord moderation tools, and Telegram bots. Experience in designing or managing communities on

Discord and Telegram

is a must. Excellent content writing and storytelling ability tailored to crypto-native audiences. Data-driven mindset with strong analytical, research, and reporting skills. Ability to manage multiple Web3 projects and product narratives simultaneously.

Nice-to-Have Skills

Experience running Web3 campaigns for

token launches, ICOs/IDOs, NFT drops, or staking events

. Understanding of

on-chain metrics

, token utilities, and wallet analytics tools like Dune, Nansen, or Etherscan. Experience with

content distribution platforms like Mirror.xyz, Galxe, Zealy,

or

Crew3

. Familiarity with smart contract audit firms and blockchain security topics is a plus.

What We Offer

Competitive salary with Web3-based incentive options (including potential token bonuses). Opportunity to lead marketing for real, tech-focused blockchain products. Exposure to a global ecosystem of developers, investors, and community partners. Freedom to experiment and create campaigns that push boundaries. A fast-paced, transparent, and innovation-first work culture.

How to Apply

Send your resume, links to past campaigns or portfolios, and a short cover letter to

HR@WISEWAYTEC.COM

with the subject line:
Application for Social Media Marketing Strategist - Web3/Blockchain Focus

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹90,000.00 per month

Schedule:

Day shift Monday to Friday Weekend availability
Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 2 years (Preferred)
Work Location: In person