Job Description

Job Title:

Social Media & Digital Marketing Specialist

Location:

On-site

Type:

Full-time

Experience Level:

2-5 years

About the Role:

We are seeking a creative, data-driven

Social Media & Digital Marketing Specialist

to manage, grow, and optimize our brand presence across major platforms. You'll play a key role in shaping our brand voice, driving engagement, generating leads, and executing performance-driven campaigns through social media,

email marketing

, and

WhatsApp marketing

.

Key Responsibilities:

Develop and execute end-to-end social media strategies across platforms (Instagram, Twitter/X, Facebook, LinkedIn, YouTube, TikTok, etc.) Create, schedule, and publish engaging content aligned with brand voice and campaign goals Design and manage paid ad campaigns across Meta, LinkedIn, YouTube, etc. Track and report key performance indicators: engagement, reach, CTR, CPL, ROAS, and follower growth Plan and execute

email marketing campaigns

(newsletters, drip campaigns, product updates, etc.) Manage and implement

WhatsApp marketing

using WhatsApp Business tools or automation platforms Manage influencer partnerships and user-generated content campaigns Monitor trends, hashtags, and competitor strategies to stay ahead in the market Use tools like Hootsuite, Buffer, or Meta Business Suite for scheduling, analytics, and reporting Work closely with design and content teams to deliver impactful creatives (visual, video, reels, etc.) Optimize post timings, content formats, and CTAs for better reach and engagement Deliver regular performance reports and insights to stakeholders and management

Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or a related field 2-5 years of hands-on experience in social media management and performance marketing Proven experience in

email marketing

(tools like Mailchimp, Sendinblue, or Klaviyo) Proven experience in

WhatsApp marketing

(WhatsApp Business API or CRM tools) In-depth knowledge of social platform algorithms, trends, and targeting strategies Strong creative content, copywriting, and storytelling skills Proficiency in tools like Google Analytics, Meta Insights, and other analytics dashboards Familiarity with basic design or editing tools like Canva, Adobe Suite, CapCut, etc.

Preferred (Bonus) Skills:

Experience with influencer platforms and affiliate marketing Understanding of SEO basics and integration with social/email strategies Experience with social automation tools or APIs Exposure to brand safety, online reputation management, and community moderation
Job Type: Full-time

Pay: ₹15,862.44 - ₹35,716.31 per month

Benefits:

Food provided Provident Fund
Work Location: In person