Social Media Marketing Specialist

Year    TS, IN, India

Job Description

Location:

On-site

Type:

Full-time

Experience Level:

1-4 years

About the Role

:

We are looking for a creative, data-driven Social Media Marketing Specialist to manage, grow, and optimize our brand presence across major social platforms. You'll play a key role in shaping our voice, driving engagement, and generating leads or subscriptions through impactful content, paid campaigns, and social-first storytelling.

Key Responsibilities:



Develop and execute social media strategies across platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, etc.)

Create, schedule, and publish content aligned with the brand voice and campaign goals

Design and manage paid ad campaigns (Meta Ads, LinkedIn Ads, YouTube, etc.)

Track KPIs like engagement, reach, CTR, CPL, ROAS, and follower growth

Manage influencer collaborations and UGC campaigns

Monitor trends, hashtags, and competitor activity to stay ahead

Use tools like Hootsuite, Buffer, or Meta Business Suite for scheduling and analytics

Collaborate with design and content teams for visual creatives and video assets

Optimize posting times, formats, and CTAs for higher engagement

Prepare performance reports and actionable insights for management

Required Skills & Qualifications:



Bachelor's degree in Marketing, Communications, or related field

2-5 years of hands-on experience in social media management and advertising

Deep knowledge of platform algorithms, best practices, and audience targeting

Experience running and analyzing Meta, Google, or TikTok ad campaigns

Strong writing and creative content skills

Analytical mindset with experience in tools like Google Analytics, Meta Insights, etc.

Basic design or video editing knowledge (Canva, Adobe Suite, CapCut, etc.)

Preferred (Bonus) Skills:



Experience with creator platforms or influencer marketing

Knowledge of SEO, email marketing, or affiliate campaigns

Familiarity with social media APIs or automation tools

Exposure to brand safety, community moderation, or crisis handling

Why Join Us?


- Be part of a digital-first, fast-scaling platform
- Creative freedom and real impact on brand growth
- Flexible work culture with high ownership
- Opportunity to experiment and grow with a tech-forward team

Job Type: Full-time

Pay: ?20,773.11 - ?40,400.73 per month

Benefits:

Provident Fund
Schedule:

Day shift
Work Location: In person

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Job Detail

  • Job Id
    JD3925026
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TS, IN, India
  • Education
    Not mentioned
  • Experience
    Year