We are looking for a creative, data-driven Social Media Marketing Specialist to manage, grow, and optimize our brand presence across major social platforms. You'll play a key role in shaping our voice, driving engagement, and generating leads or subscriptions through impactful content, paid campaigns, and social-first storytelling.
Key Responsibilities:
Develop and execute social media strategies across platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, etc.)
Create, schedule, and publish content aligned with the brand voice and campaign goals
Design and manage paid ad campaigns (Meta Ads, LinkedIn Ads, YouTube, etc.)
Track KPIs like engagement, reach, CTR, CPL, ROAS, and follower growth
Manage influencer collaborations and UGC campaigns
Monitor trends, hashtags, and competitor activity to stay ahead
Use tools like Hootsuite, Buffer, or Meta Business Suite for scheduling and analytics
Collaborate with design and content teams for visual creatives and video assets
Optimize posting times, formats, and CTAs for higher engagement
Prepare performance reports and actionable insights for management
Required Skills & Qualifications:
Bachelor's degree in Marketing, Communications, or related field
2-5 years of hands-on experience in social media management and advertising
Deep knowledge of platform algorithms, best practices, and audience targeting
Experience running and analyzing Meta, Google, or TikTok ad campaigns
Strong writing and creative content skills
Analytical mindset with experience in tools like Google Analytics, Meta Insights, etc.
Basic design or video editing knowledge (Canva, Adobe Suite, CapCut, etc.)
Preferred (Bonus) Skills:
Experience with creator platforms or influencer marketing
Knowledge of SEO, email marketing, or affiliate campaigns
Familiarity with social media APIs or automation tools
Exposure to brand safety, community moderation, or crisis handling
Why Join Us?
- Be part of a digital-first, fast-scaling platform
- Creative freedom and real impact on brand growth
- Flexible work culture with high ownership
- Opportunity to experiment and grow with a tech-forward team
Job Type: Full-time
Pay: ?20,773.11 - ?40,400.73 per month
Benefits:
Provident Fund
Schedule:
Day shift
Work Location: In person
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