Job Description

We are seeking a creative, analytical, and performance-driven social media & PPC Manager to manage our brand presence and paid advertising across multiple platforms. The ideal candidate will have strong expertise in organic social media management, paid social ads, Google Ads/PPC, content strategy, influencer marketing, and analytics.

This role focuses on brand growth, lead generation, campaign performance, and ROI-driven marketing.

Key Responsibilities

1. Social Media Strategy & Planning

Build result-oriented monthly/quarterly social media strategies. Develop platform-specific growth plans for Facebook, Instagram, LinkedIn, YouTube, X/Twitter, Pinterest, Threads. Create and manage detailed content calendars.
2. Content Development & Execution

Plan and coordinate creation of reels, posts, videos, carousels, and stories. Write captions, scripts, and creative briefings. Collaborate with design, video, and content teams. Schedule content via Meta Suite / Hootsuite / Buffer.
3. Social media Paid Ads (Meta, LinkedIn, YouTube, etc.)

Manage lead generation, traffic, brand awareness, and conversion campaigns. Create custom + lookalike audiences, retargeting funnels, and ad experiments. Set up tracking, pixel, conversion API, and events. Optimize CPC, CPA, CTR, ROAS and ensure cost efficiency. Generate weekly/monthly ad performance dashboards.
4. PPC / Google Ads Management (PCC Added)

Manage complete PPC campaigns including:

Google Ads

Search ads (lead gen, conversion-focused) Display ads Remarketing ads YouTube video ads App promotion ads (if applicable) Keyword research using SEMrush, Ahrefs, Google Keyword Planner Landing page analysis & A/B testing Conversion tracking via GA4, GTM, UTM parameters Reduce CPL & improve Quality Score
Bing Ads (Optional)

Setup & optimize Bing search campaigns Import ads from Google Ads & optimize for separate audiences
PPC Responsibilities:

Daily monitoring of campaign performance Budget allocation & bid strategy optimization Competitor PPC analysis Reporting on CPC, CTR, CPA, ROAS, Quality Score, Impression Share
5. Community Engagement & Influencer Management

Respond to messages, comments, and inquiries across social platforms. Identify and collaborate with influencers and creators. Track influencer deliverables, engagements, and ROI.
6. Analytics, Insights & Reporting

Track KPIs: Reach, Engagement, CPL, CTR, ROAS, Conversions. Analyze data from Meta Insights, LinkedIn Analytics, YouTube Studio, GA4. Run competitor benchmarking reports. Present weekly/monthly performance dashboards.
7. Brand Building & Campaign Execution

Manage festival campaigns, promotional events, and product launches. Ensure brand consistency across all digital touchpoints. Utilize UGC to enhance trust and engagement.

Qualifications & Requirements

Bachelor's degree in marketing, Digital Media, Mass Communication, or similar. 2-7 years of experience in Social Media Management + PPC/Google Ads. Strong knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, GA4, and GTM. Experience with Canva or basic design editing tools. Strong analytical skills and ability to read campaign data. Excellent communication, multitasking, and creativity.

Key Skills

Social Media Strategy & Execution Meta, LinkedIn, YouTube Ads PPC/Google Ads Management Keyword Research, A/B Testing Community Management Influencer Partnerships Analytics & Reporting Creative Copywriting Competitor & Trend Research

Contact Detail :

9566269922

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Work Location: In person