This is a full-time on-site role for a Social Media Marketing Specialist, located in Chennai. The specialist will oversee social media marketing strategies, create content tailored to various platforms, and manage campaigns across digital channels. Responsibilities include monitoring analytics, optimizing content performance, enhancing engagement, and collaborating with the team to align marketing efforts with overall brand strategy.
Skills required:
Expertise in Social Media Marketing and Social Media Content Creation
Proficiency in Digital Marketing and Marketing strategies
Strong Communication skills, both written and verbal
Ability to analyze performance metrics and produce actionable insights
Detail-oriented with a creative mindset for developing engaging content
Familiarity with industry tools and platforms for managing and tracking social media campaigns
Bachelor's degree in Marketing, Communications, or a related field is preferred
Previous experience in a similar role or related field is added advantage.
Qualifications:
Experience in digital marketing.
Bachelor's degree in Marketing or related field.
Proficiency in Tamil and English for ads and content.
Knowledge of 360-degree digital marketing.
Agency experience is an added value.