Job Description

About the Role:

We are looking for a dynamic Social Media Specialist to design and deliver impactful, data-driven strategies that grow our brand presence, engage audiences, and generate quality leads. This position calls for a blend of creativity, analytical skills, and a deep understanding of digital platforms. You'll collaborate across teams to create engaging content, run high-performing campaigns, and nurture thriving brand communities.

Work Schedule:

10:00 AM - 7:00 PM (In-office role)

Experience Required:

3-5 years

Location:

Indore

Key Responsibilities:

Develop and execute social media strategies aligned with brand and business objectives. Plan, manage, and optimize paid campaigns across Facebook, Instagram, LinkedIn, YouTube, and more for maximum ROI. Leverage advanced targeting methods -- including custom and lookalike audiences -- to reach high-value segments. Conduct audience and market research to refine campaign targeting by city, region, or niche groups. Work with designers, content creators, and video teams to produce compelling posts, visuals, and campaigns. Monitor campaign metrics (impressions, clicks, engagement, conversions) and provide actionable insights. Coordinate with SEO teams to ensure paid and organic efforts work hand-in-hand. Engage with followers, respond to queries, and foster community interactions through creative content formats. Stay updated on platform changes, competitor activities, and emerging trends to drive innovation. Collaborate with influencers, affiliates, and partners to expand reach and credibility.

Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or a related field. 3-5 years of proven experience in managing social media and paid campaigns, ideally in education, real estate, or similar sectors. Strong expertise in audience targeting, campaign optimization, and conversion tracking. Hands-on experience with Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads. Ability to create content calendars, manage brand tone, and ensure consistency across platforms. Understanding of SEO fundamentals and ability to align them with paid media strategies. Proficiency in tools like Meta Business Suite, Ads Manager, Hootsuite, Canva, and Google Analytics. Excellent communication and presentation skills with the ability to translate data into insights. Organized, adaptable, and capable of managing multiple projects within deadlines. Exposure to the EdTech sector and an understanding of educators, students, and parent audiences is a plus.

Preferred Add-ons:

Certifications in Facebook Blueprint, Google Ads, or similar programs. Experience with influencer marketing and third-party partnerships. Knowledge of email marketing and CRM platforms. Familiarity with design or video editing tools. Previous experience working in EdTech or educational campaigns.

Why Join Us:

Take ownership of brand growth and see direct results from your strategies. Be part of a collaborative, innovative, and supportive team environment. Work with the latest tools and technologies to enhance your impact. Structured onboarding with clear goals and immediate opportunities to contribute. A perfect mix of creativity and analytics in a role that keeps you challenged and inspired.

If you're passionate about driving brand success through innovative social media strategies, we'd love to hear from you. Apply now and be a key player in our growth journey!