Job Description

Responsibilities:

Strategy Development:

Creating comprehensive social media strategies aligned with overall marketing goals.

Content Creation:

Developing engaging and relevant content (text, images, videos) for various social media platforms.

Platform Management:

Managing and growing social media accounts, ensuring consistent brand messaging and community engagement.

Campaign Execution:

Implementing social media campaigns, including paid advertising, contests, and promotions.

Data Analysis:

Monitoring and analyzing social media metrics (engagement, reach, website traffic) to assess campaign performance and identify areas for improvement.

Trend Identification:

Staying up-to-date with the latest social media trends and platform updates.

Community Engagement:

Interacting with followers, responding to comments and messages, and fostering a positive online community.

Collaboration:

Working with other teams (marketing, sales, product development) to align social media efforts with overall business objectives.
Skills:

Social Media Expertise:

In-depth knowledge of various social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their respective best practices.

Content Creation:

Ability to create compelling and shareable content for different platforms and audiences.

Analytical Skills:

Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights) to track and interpret data.

Communication Skills:

Excellent written and verbal communication skills for interacting with followers and collaborating with teams.

Creative Thinking:

Ability to develop innovative and engaging social media strategies and content.

Time Management:

Ability to manage multiple social media accounts, campaigns, and deadlines effectively.

SEO Knowledge:

Understanding of search engine optimization (SEO) principles to optimize content for better visibility.
In essence, a Social Media Marketing Specialist is a digital storyteller, data analyst, and community builder all rolled into one, playing a crucial role in shaping a company's online presence and driving business growth.

Job Type: Full-time

Pay: ?20,000.00 - ?40,000.00 per month

Benefits:

Food provided
Work Location: In person