Job Description

Social Media Marketing Specialist (2-3 Years Experience)

Company:

Labhanya Technologies

Location:

On-site / Office Position

Job Type:

Full-Time

Address:

Basai, Darapur- New Delhi

:

Labhanya Technologies is looking for a creative and performance-focused

Social Media Marketing Specialist

with

2-3 years of hands-on experience

in managing and growing brand presence across multiple social media platforms. The ideal candidate should understand both

organic social media growth and paid social promotions

, and be capable of executing content strategies that drive engagement, leads, and brand awareness.

Key Responsibilities:

Plan, create, and execute

social media strategies

aligned with business goals Manage daily posting, scheduling, and monitoring of social media accounts Create content calendars for platforms like

Instagram, Facebook, LinkedIn, Twitter/X

Coordinate with designers and content writers for creatives and captions Manage

paid social media campaigns

(Meta Ads - basic to intermediate) Monitor engagement, comments, messages, and brand mentions Track performance metrics and prepare

weekly & monthly reports

Stay updated with social media trends, algorithms, and best practices Maintain brand voice and consistency across all platforms

Mandatory Requirements:

2-3 years of proven experience

in Social Media Marketing Hands-on experience managing

business social media accounts

Strong understanding of

organic growth strategies

Basic experience with

paid social media ads (Meta Ads)

Must be comfortable working in an

office-based role

Ability to handle multiple accounts and deadlines Strong creativity with attention to detail

Platform & Tool Knowledge:

Instagram, Facebook, LinkedIn, Twitter/X Meta Business Suite Social media scheduling tools (Hootsuite, Buffer, Later, etc.) Basic knowledge of Canva or similar design tools Understanding of social media analytics & insights

Content & Communication Skills:

Strong caption writing and hashtag research skills Ability to create engaging reels, posts, and stories concepts Basic video content understanding (reels/short-form videos) Good written and verbal communication skills Ability to coordinate with internal teams effectively

Preferred / Additional Skills (Good to Have):

Experience with

influencer marketing

or collaborations Knowledge of

trend-based content & viral formats

Basic understanding of

brand positioning & storytelling

Experience in managing

multiple brands or client accounts

Education Qualification:

Bachelor's degree in Marketing, Mass Communication, or a related field (preferred) Social media or digital marketing certifications are a plus

Why Join Labhanya Technologies?

Creative and collaborative work environment Opportunity to work on multiple brands and industries Skill growth in both organic & paid social media marketing Long-term career development opportunities

How to Apply:

Apply on Indeed with your updated resume. Sharing

social media handles, portfolio, or performance examples

will be an advantage.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person