who lives and breathes social platforms especially
Instagram
and knows how to turn content into engagement, followers, footfall and leads. Digital marketing knowledge is a plus, but
social media handling is the core responsibility
.
Primary Responsibilities (Social Media - Core Role)
Handle end-to-end social media management for the brand
Plan, create & manage content across
Instagram (primary), Facebook, LinkedIn and other platforms
Manage Instagram reels, stories, posts, highlights, captions, hashtags & trends
Grow followers organically through creative content and engagement strategies
Understand target audience behaviour and platform insights
Come up with
out-of-the-box content ideas
aligned with brand identity
Maintain posting calendars and ensure consistency across platforms
Monitor engagement, DMs, comments and community interactions
Build and strengthen the company's
digital & social media presence
Secondary Responsibilities (Digital Marketing - Support Role)
Support basic digital marketing activities like lead generation campaigns
Assist in running social media ads (Meta Ads - basic understanding preferred)
Track performance of campaigns and content using platform insights
Coordinate with internal teams for campaign execution and reporting
Additional Responsibilities
Support client servicing activities when required
Coordinate with designers, content creators and vendors
Stay updated with social media trends, algorithm changes & formats
Requirements
Proven experience in
social media handling (Instagram-focused)
Strong creative thinking and content ideation skills
Clear understanding of how to grow and manage social media accounts
Hands-on experience with Instagram & Facebook tools and insights
Good communication and coordination skills
Experience in a
digital marketing agency or event management company
is a plus
Important Note
This role is
NOT a pure performance marketing or SEO role
.
Candidates must have
hands-on experience managing social media pages
.
Job Type: Full-time
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
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