Job Description

WELCOME ALL MISFITS, DREAMERS AND CONQUERORS. WIN THE WORLD WITH US.

##

Social Media Marketing (SMM) Specialist

Job Summary:


We are seeking an experienced & strategic Social Media Marketing Specialist to strengthen our digital presence & drive measurable business growth. The ideal candidate will have proven expertise in developing & executing social media strategies, creating high-quality content, managing paid campaigns, and analyzing performance to optimize results.


Key Responsibilities:

Develop and implement comprehensive social media strategies to achieve brand awareness, engagement, lead generation, and conversion goals. Create, curate, and manage high-quality content (images, videos, reels, stories, carousels, and written posts) tailored for each platform in coordination with graphic designer. Plan and execute paid advertising campaigns across social media channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) to drive targeted results. Monitor social media trends, competitor activities, & industry updates to inform strategy & content planning. Collaborate with content creators, designers, marketing, and sales teams to align social media efforts with overall brand objectives and campaigns. Identify opportunities for influencer collaborations, partnerships, & community-building initiatives. Ensure brand consistency in voice, messaging, and visual identity across all platforms.

Requirements:

Minimum 2-3 years of proven experience as a Social Media Specialist, Social Media Manager, or similar role. In-depth knowledge of social media platforms, algorithms, trends, & best practices. Experience in planning & executing paid social media campaigns and analyzing their performance. Proficiency in social media management and analytics tools Strong creative thinking skills with an eye for design, content aesthetics, and copywriting. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data.

Preferred Skills:

Experience with influencer marketing and affiliate campaigns. Basic graphic design skills using Canva, Photoshop, or similar tools. Knowledge of video editing for short-form and long-form content.

Location: Kolkata