Job Description

:The Social Media Marketer will be responsible for developing and implementing social media strategies to enhance brand awareness, drive engagement, and generate leads. This role requires a creative and analytical individual with a strong understanding of social media platforms and digital marketing trends. Responsibilities include executing social media campaigns, optimising digital engagement, and driving brand awareness through innovative strategies. The candidate must be capable of efficiently handling multiple marketing functions.Key Responsibilities:1. Social Media Management:

• Manage and maintain the company's social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.).

• Develop and maintain a comprehensive social media content calendar.

• Create engaging and relevant content, including text, images, and videos.

2. Performance Analysis:

• Monitor, analyse, and report on social media performance using analytics tools.

• Measure and review the performance of social media ads and website traffic.

• Provide insights and recommendations for optimising social media strategies.

3. SEO Optimization:

• Improve on-page and off-page SEO of the website to increase organic traffic.

• Conduct keyword research for blogs and titles.

4. Content Collaboration:

• Partner with the design and development teams to create compelling content and optimize its performance.

5. Advertising Campaigns:

• Plan, execute, and monitor Meta Ads campaigns, including ad set creation, targeting, and re-targeting.

• Conduct Google Ads keyword research, competitor analysis, and campaign management.

• Manage SMS campaigns.

6. Market Awareness:

• Stay up-to-date with the latest social media trends, tools, and best practices.

• Conduct competitor analysis to identify opportunities and threats.

7. Reporting:

• Provide regular reports on social media performance, including key metrics and insights.

RequirementsQualifications: Graduate or Master's degree in Marketing, Communications, or a related field.Experience: 3+ years of proven experience in social media marketing.Certification in Digital Marketing is a plus.

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