Job Description

DescriptionWe are seeking a dynamic and creative Social Media Marketing Executive to join our team and drive our online presence to new heights. In this role, you will be responsible for developing and implementing innovative social media strategies that enhance brand awareness, engage customers, and promote our products and services across various platforms. As our Social Media Marketing Executive, you will work closely with our marketing team to align social media initiatives with overall marketing goals. Your expertise in analyzing social media metrics will be crucial in tracking campaign effectiveness and guiding future marketing efforts. You will also play a key role in creating compelling content that resonates with our target audience, contributing to our community engagement and driving traffic to our website. The ideal candidate will have a passion for digital marketing, a flair for creativity, and the ability to adapt to the ever-changing social media landscape. If you are looking to make a significant impact in a fast-paced environment, we want to hear from you! Join us in shaping our brand's voice and connecting with our audience in meaningful ways, while honing your skills in a supportive and growth-oriented setting.Responsibilities- Develop and implement social media marketing strategies to increase brand awareness and engagement.- Create, curate, and manage published content (images, video, written) across various social media platforms.- Monitor social media channels for trends, insights, and opportunities for engagement.- Analyze performance metrics and report on the effectiveness of social media campaigns and programs.- Engage with followers and respond to inquiries in a timely and professional manner.- Collaborate with the marketing team to align social media efforts with ongoing promotions and campaigns.- Stay up-to-date with industry trends, emerging platforms, and best practices in social media marketing.Requirements : - Bachelor's degree in Marketing, Communications, or a related field.- Proven work experience as a Social Media Marketing Executive or similar role.- Strong understanding of social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.- Excellent written and verbal communication skills with a knack for storytelling.- Creative thinking with the ability to generate innovative content ideas.- Experience with social media advertising and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).- Ability to work independently and collaboratively in a team environment. (ref:updazz.com)

Skills Required