Job Description

1. Social Media Strategy & Planning

Develop and execute monthly content calendars for Instagram, Facebook, YouTube, LinkedIn, Pinterest. Understand D2C funnel and plan social content aligning with product drops, sales, campaigns & performance objectives. Conduct competitor analysis & trend research.

2. Content Creation & Management

Create engaging reels, posts, stories, carousel content. Write captions, copy, and creatives aligned with brand tone & audience. Coordinate with designers, photographers & influencers for content shoots.

3. Performance Tracking

Monitor insights: reach, engagement, saves, shares & follower growth. Analyze performance of each content piece and optimize next content. Prepare weekly and monthly performance reports.

4. Influencer & Community Management

Identify and onboard micro/macro influencers. Handle influencer collaborations, briefs, deliverables & barters. Engage with followers, handle comments, DMs & brand queries.

5. Paid Social Coordination (Optional but Bonus)

Basic understanding of running Meta ads for boosting content. Coordinate with performance marketing team for ad creatives & funnels.

6. D2C Brand Alignment

Understand customer personas of D2C brands. Create content that highlights USPs, product benefits, storytelling & brand recall. Support during festive campaigns, product launches & sale events.

Skills Required

Strong knowledge of Instagram, Facebook, YouTube, Pinterest trends. Creative mindset & strong storytelling skills. Basic Canva or graphic design knowledge (preferred). Video editing (CapCut/Premiere Pro) is an added advantage. Understanding of D2C industry & consumer behavior. Excellent communication skills. Ability to manage multiple tasks and meet deadlines
Job Types: Full-time, Permanent

Pay: ?16,000.00 - ?20,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Internet reimbursement Leave encashment
Ability to commute/relocate:

Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How many years of experience do you have in Social Media Marketing? Which D2C or e-commerce brands have you worked with? Do you know how to create reels? If yes, share 2-3 reels created by you. Are you comfortable appearing on camera for reels or brand videos? Can you share links to Instagram pages you have handled?
Work Location: In person