Job Description

The Role

Social Media Strategy and Management:

Develop and execute a results-driven Social Media strategy and calendar (focused most on Instagram) to grow engagement and followers.

Create, curate, and publish high-quality visual and video content showcasing Heshel and DMB stories.

Manage and optimize our Google Business Profiles for visibility, reviews, and location-based discovery.

Content Creation:

Plan and design Instagram/FB/YouTube posts, reels, videos and stories that resonate with young audiences.

Regularly visit kitchen sites to capture behind-the-scenes stories, chef moments, and customer interactions.

Collaborate with photographers, videographers, and graphic designers when required to generate fresh and authentic content.

Campaigns and Collaborations:

Conceptualize and run campaigns for festivals, special menu drops, and social impact storytelling.

Identify and collaborate with micro-influencers and local food bloggers to expand brand reach.

Plan and run Google Ads campaigns to drive online orders and lead generation.

Community Engagement:

Actively engage with our followers: reply to messages, manage comments, run polls, and encourage user-generated content.

Monitor and respond to reviews on Swiggy, Zomato, and Google -- maintaining a strong brand reputation.

Analytics and Reporting:

Track campaign and platform performance using Google Analytics, Meta Insights, and Instagram metrics.

Prepare monthly reports with actionable insights and ideas for growth.

Others

Ensure all content aligns with PCI India's and HESHEL &DMB's mission, values, and brand guidelines.

Stay updated on digital marketing trends and emerging tools.

Job Type: Contractual / Temporary
Contract length: 8 months

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Schedule:

Day shift
Supplemental Pay:

Commission pay
Work Location: In person

Application Deadline: 07/08/2025
Expected Start Date: 19/08/2025