Job Description

Position: Social Media Marketing Team Lead/Manager
Location: Bhiwandi, Maharashtra
Experience: 5+ Years
Salary: 30,000 to 70,000 per month (3.6 LPA to 8.4 LPA)
Employment Type: Full-time, On-siteAbout the RoleWe are looking for a results-driven and strategic Social Media Marketing Team Lead/Manager to spearhead our brands social media efforts. The ideal candidate will bring hands-on experience in social media strategy, content creation, and campaign execution, with a keen understanding of how to build and engage online communities that align with business goals.Key ResponsibilitiesSocial Media Strategy: Develop and implement tailored social media strategies to increase brand awareness and audience engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.Content Management: Oversee the creation and curation of engaging content, ensuring brand consistency and message alignment.Team Leadership: Lead and mentor a team of junior marketers and content creators to ensure timely delivery of quality work.Community Engagement: Monitor social channels, engage with followers, and build a loyal online community.Performance Analysis: Track and report on social media performance metrics using tools like Meta Business Suite, Google Analytics, or similar platforms; recommend improvements based on data insights.Paid Campaigns: Plan and execute targeted advertising campaigns on platforms like Facebook and Instagram to generate traffic and conversions.Trend Awareness: Stay informed about emerging social media trends, tools, and platform updates to keep the brand at the forefront of digital marketing.QualificationsExperience: Minimum of 5 years in social media marketing, with demonstrable success in managing brand campaigns and leading teams.Education: Bachelors degree in Marketing, Communications, or a related field. Certifications in social media marketing are advantageous.Skills and CompetenciesProficiency in social media management tools (e.g., Hootsuite, Buffer).Solid understanding of SEO, analytics, and web traffic metrics.Strong communication, creative writing, and content editing skills.Ability to derive insights from data and adjust strategies accordingly.Organized, proactive, and capable of handling multiple tasks in a fast-paced environment.Preferred AttributesExperience in B2C sectors such as retail or e-commerce.Understanding of the local consumer behavior and market dynamics in Bhiwandi and surrounding areas.Strong leadership and team management skills.