Roles & Responsibility Effectively drive their company\'s social media strategy in a challenging and dynamic environment. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Extensive knowledge of social media platforms and best practices Excellent written and verbal communication skills. Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action Robust organizational and multi-tasking skills Set up and optimize company pages within each platform to increase the visibility of company\'s social content Ability to craft engaging content. Create editorial calendars and syndication schedules Nuanced understanding of the latest social media trends Ability to create effective social media marketing strategies and campaigns Engages with followers in a voice that\'s synergetic with the company\'s brand and helps to build social media communities. Track KPIs to measure the success of their social media campaigns and adjust strategies to drive customer engagement and website traffic. Collaborate with project teams to manage reputation, identify key players and coordinate actions
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