Job Description

Job Overview

We are looking for a creative and data-driven Social Media Marketing Manager to manage, execute, and optimize our social media presence across multiple platforms. The ideal candidate has hands-on experience building brand awareness, driving engagement, and delivering measurable business results through social media campaigns.

Key Responsibilities

Develop, implement, and manage social media strategies aligned with business and marketing goals Create, curate, and publish engaging content (text, images, videos, reels, stories) across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube Plan and execute social media calendars, campaigns, and product launches Manage paid social media campaigns, including budgeting, targeting, A/B testing, and performance optimization Monitor, analyze, and report on social media performance using analytics tools Collaborate with design, content, and marketing teams to ensure brand consistency Stay updated with social media trends, platform updates, and best practices Engage with the online community by responding to comments, messages, and reviews Work with influencers and partners to execute collaborations and campaigns Manage crisis communication and brand reputation on social platforms
Required Skills & Qualifications

3-5 years of proven experience in social media marketing or digital marketing Strong understanding of major social platforms and their algorithms Experience with social media management and analytics tools (Meta Business Suite, Hootsuite, Sprout, Buffer, etc.) Hands-on experience with paid social advertising (Facebook Ads, Instagram Ads, LinkedIn Ads) Excellent content writing and storytelling skills Strong analytical skills with the ability to interpret data and insights Knowledge of SEO, hashtags, and social trends is a plus Excellent communication and collaboration skills
Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field Experience in [industry, if applicable - e.g., e-commerce, SaaS, lifestyle, B2B] Basic understanding of graphic design/video tools (Canva, Adobe, CapCut, etc.)
Job Types: Part-time, Freelance

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: Remote