Urbanite is a Nashik-based manufacturer of backpacks, duffle trolley bags, ladies handbags, soft luggage, and rolling totes. We proudly produce for leading brands such as VIP Industries, Flipkart-owned Metronaut, Killer, Wrogn, Zouk, Artic Fox, Nasher Miles, and Caprese.
Location:
Hybrid (Some on-site visits + remote work)
Engagement:
Freelance / Part-time
Workload:
15-20 hours per week
Platforms:
Instagram, Facebook, LinkedIn, YouTube
Role Overview:
Urbanite is looking for a creative, proactive Freelance Digital Marketer who can plan, strategize, and manage our social media presence. The ideal candidate understands branding, storytelling, and content that works for both B2B and D2C audiences.
You will lead content ideation, oversee reel shoots with videographers, manage posting schedules, and ensure consistent brand visibility across platforms.
Key Responsibilities
Content Strategy & Planning
Develop weekly and monthly content calendars
Create content ideas for reels, posts, shorts, and LinkedIn updates
Build storytelling themes around manufacturing, product showcases, BTS, and brand values
Research trends relevant to bags, luggage, travel, fashion, and manufacturing
Social Media Execution
Upload content across Instagram, LinkedIn, and YouTube Shorts
Write high-quality captions and hooks
Maintain consistency in brand tone and visual identity
Collaborate with videographers and editors for shoots
Track and improve post performance
Brand & Marketing
Shape Urbanite's digital brand voice
Highlight our work with major clients
Showcase factory processes, team culture, and quality control
Plan marketing campaigns for new SKUs or product launches
Required Skills
Strong understanding of Instagram & LinkedIn growth
Creative ideation for reels and storytelling
Ability to think visually and give direction to videographers/editors
Basic Canva skills
Reporting & Analytics
Weekly report on reach, engagement, performance, and growth
Suggest improvements based on analytics
Monitor competitor brands
Job Type: Freelance
Contract length: 6 months
Pay: ?20,000.00 - ?27,000.00 per month
Work Location: In person
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