Job Description

About Flax

Flax is a fast-growing healthy food brand offering nutritious Superbowls, salads, wraps, sandwiches, and guilt-free desserts through our cloud kitchens. Our mission is to make healthy eating accessible, exciting, and flavorful.

Role Overview

We are seeking a

Social Media & Marketing Manager

with a

QSR (Quick Service Restaurant) or Food & Beverage background

to manage both our brand's digital presence and marketing strategy. The role combines creative social media execution with strategic marketing planning to drive brand awareness, customer engagement, and business growth.

Key Responsibilities

Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and other platforms. Plan and manage digital campaigns, product launches, promotions, and seasonal offers. Oversee daily content creation - posts, reels, videos, and ad creatives. Handle influencer partnerships, collaborations, and UGC campaigns. Engage with customers through comments, DMs, and community interactions. Run and optimize paid campaigns (Meta Ads, Google Ads) and track ROI. Conduct market research and competitor analysis to stay ahead of industry trends. Monitor performance metrics and present regular reports with insights. Collaborate with internal teams (operations, design, central kitchen) to align campaigns with business goals. Manage marketing budgets and ensure efficient execution of campaigns.

Requirements

Bachelor's degree in Marketing, Communications, or related field.

4-6 years of experience in social media and marketing, with at least 2 years in QSR / F&B industry.

Strong understanding of QSR promotions, festive campaigns, and digital marketing strategies. Proficiency in Meta Ads Manager, Google Ads, and analytics tools. Excellent communication, copywriting, and content creation skills. Ability to manage both strategy and execution in a fast-paced environment.

What We Offer

Opportunity to lead marketing for a rapidly growing healthy QSR brand. Creative freedom and ownership of campaigns. Dynamic, collaborative, and growth-driven work culture. Competitive salary.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

Paid sick time Paid time off
Work Location: In person