Job Description

Job Title:

Social Media Manager - Performance & Sales Growth

Location:

Awfis Commerce Mantri, 5th & 7th Floor, Commerce Mantri, 12, 1 & 2, Bannerghatta Rd, BTM 2nd Stage, BTM Layout, Bengaluru, Karnataka 560076

Email:

careers@ipdm.co.in

Experience Required:

5+ Years

CTC:

Up to ₹20 LPA (Performance-Linked)

Employment Type:

Full-Time | On-Site

About IPDM

At

IPDM

, we drive measurable business results through high-performance digital marketing. Our focus is simple -- to deliver campaigns that convert. We're looking for a

Social Media Manager

with a strong sales mindset, capable of turning digital engagement into tangible revenue growth.

This role is ideal for someone who doesn't just post content -- but

creates strategies that close sales

.

Key Responsibilities

1. Social Media Strategy & Execution

Develop and execute multi-platform social media strategies (

Facebook, Instagram, LinkedIn, YouTube, X

, etc.) Build, manage, and grow communities with high engagement and conversion focus Create monthly content calendars aligned with sales objectives Collaborate with design and content teams to deliver impactful, ROI-focused campaigns Drive consistent

lead generation and sales conversions

from social channels

2. Performance & Sales Management

Set, monitor, and achieve

monthly and quarterly sales targets

through paid and organic social campaigns Strategically plan ad spends across

Meta, Google, and LinkedIn Ads

to maximize ROI Conduct

A/B testing

for creatives, landing pages, and call-to-action funnels Track metrics like

CPL (Cost Per Lead)

,

CPA (Cost Per Acquisition)

, and

ROAS (Return on Ad Spend)

Align marketing activities directly with sales KPIs and business growth goals

3. Analytics & Optimization

Measure and report campaign performance using

Google Analytics

,

Meta Business Suite

, and

LinkedIn Campaign Manager

Provide

weekly and monthly reports

with actionable insights Optimize campaigns continuously for higher conversion and reduced acquisition cost Identify opportunities for automation, retargeting, and funnel optimization

4. Collaboration & Leadership

Coordinate with cross-functional teams (design, content, and sales) for seamless execution Train and mentor junior social media executives and interns Maintain strong alignment with business and revenue teams to ensure

marketing equals measurable sales

Key Requirements

Minimum

5 years of proven experience

in managing high-performance social media campaigns

Mandatory:

Track record of achieving

sales or revenue targets

through digital marketing Expertise in

Google Ads

,

Meta Ads

, and

LinkedIn Campaign Manager

Proficiency in

Google Analytics

,

Tag Manager

, and CRM integration Excellent command of

marketing funnels

,

lead generation

, and

conversion optimization

Strong creative and analytical mindset -- able to merge data insights with compelling content strategy Exceptional communication, leadership, and stakeholder management skills

Preferred Qualifications

Certifications:

Google Ads

,

Meta Blueprint

, or

HubSpot

Experience in

B2B and B2C

digital campaign management Familiarity with

marketing automation

and CRM systems (HubSpot, Zoho, Salesforce, etc.)

What We Offer

Competitive package up to

?20 LPA

, based on performance and experience

Performance-based incentives

linked directly to revenue growth Opportunity to lead end-to-end campaigns for top-tier brands Dynamic, innovation-driven work environment

How to Apply:

Send your resume and portfolio to

careers@ipdm.co.in

Subject Line:

Application - Social Media Manager (5+ Years | 20 LPA | Sales-Focused)

Job Types: Full-time, Permanent

Pay: Up to ₹200,000.00 per month

Benefits:

Health insurance Paid sick time
Work Location: In person