Develop and execute comprehensive social media advertising strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
Create, manage, and optimize sponsored ads to maximize reach and engagement.
Stay updated on the latest trends and algorithms to ensure effective utilization of social media advertising tools.
2. Campaign Management:
Plan and implement end-to-end advertising campaigns from concept to execution.
Monitor and analyze campaign performance, adjusting strategies as needed to achieve optimal results.
Utilize analytics tools to measure the success of campaigns and provide detailed reports to key stakeholders.
3. Budget Management:
Develop and manage advertising budgets effectively, ensuring cost efficiency and maximum ROI.
Provide regular updates on budget utilization and propose adjustments as necessary.
4. Creative Content Development:
Collaborate with the creative team to develop engaging and visually appealing ad content.
Ensure that all creative materials comply with brand guidelines and resonate with the target audience.
5. Audience Targeting:
Conduct thorough market research to identify and target relevant audience segments.
Utilize audience insights and analytics to refine targeting strategies for optimal campaign performance.
6. Collaboration:
Work closely with cross-functional teams, including marketing, sales, and creative, to align advertising efforts with overall business goals.
Liaise with external vendors and agencies as needed for specialized campaigns.
Qualifications:
Bachelor's degree in Marketing
Proven experience in social media advertising and campaign management.
In-depth knowledge of social media platforms, advertising tools, and analytics.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, dynamic environment.
Job Type: Full-time
Pay: Up to ?50,000.00 per month
Work Location: In person
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