Company Profile :
EaseMyTrip embarked on its journey in 2008, initially focusing on the B2B2C (business to business to
customer) distribution channel, offering travel agents access to its website to facilitate the booking of
domestic airline tickets, thus catering to India's offline travel market. Subsequently, leveraging its
stronghold in the B2B2C channel, the company expanded its operations into the B2C (business-to-
customer) distribution channel in 2011, primarily targeting the growing travel requirements of the
Indian middle-class population.
About :
We are seeking a highly motivated and proactive Marketing Executive for our team. As a
Executive, you will learn in various aspects such as developing marketing campaigns, conducting
market research, creating promotional materials and collaborating with other departments to
coordinate marketing efforts. Marketing Executives are also often involved in planning and
attending events, monitoring competitor activity and evaluating the effectiveness of marketing
strategies.
Responsibilities:.
Event Planning and Execution:
Plan and manage BTL and offline events, including exhibitions, promotions, product launches, and
activations.
Coordinate with internal teams and external vendors to ensure seamless event execution.
Conduct site visits to evaluate potential event venues and ensure they meet event requirements.
College Sponsorship & Partnership:
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