Job Description

Social Media Manager - Beauty Industry (Content Creation Focus)

Job Summary:

We are seeking a creative, trend-savvy

Social Media Manager

to lead our brand's digital presence in the beauty space. This role requires a blend of

strategy, content creation, and community building

. The ideal candidate is passionate about beauty, understands consumer behavior (especially Gen Z and Millennials), and can create engaging content that drives brand awareness, loyalty, and sales.

Key Responsibilities:

Content Strategy & Planning

Develop and implement social media strategies aligned with brand objectives. Create monthly/weekly content calendars for Instagram, Linked in, YouTube, and other platforms. Research beauty trends, competitor activities, and emerging platforms to stay ahead.

Content Creation

Conceptualize and produce

beauty-focused content

including product shots, tutorials, reels, stories, campaigns, memes, and influencer collaborations. Ensure high-quality visual storytelling in line with brand aesthetics. Write engaging, on-brand captions, hashtags, and CTAs.

Community Management

Engage with followers, respond to comments/messages, and build an active beauty community. Monitor brand sentiment and consumer feedback across platforms. Collaborate with influencers, MUAs, and content creators to amplify reach.

Campaigns & Collaborations

Work with marketing team to launch

new product campaigns

and seasonal promotions. Identify, negotiate, and manage influencer partnerships. Coordinate with design, PR, and e-commerce teams for cohesive campaigns.

Skills & Qualifications:

Bachelor's degree . Proven experience (1-3 years) in

social media management within the beauty, fashion, or lifestyle industry

. Strong understanding of

Instagram, Linked in , YouTube, Pinterest, and emerging beauty platforms

. Hands-on content creation skills: photography, video editing (Reels), Canva/Adobe Suite. Excellent copywriting skills tailored to beauty consumers. Data-driven mindset with experience using analytics tools (Meta Business Suite, Google Analytics, etc.). Passionate about beauty trends, skincare, makeup, and consumer culture.

Key Attributes:

Creative storyteller with a strong eye for aesthetics. Trend-spotter, always updated on viral beauty content. Organized multitasker with campaign management skills. Confident communicator and collaborator. Results-oriented, with focus on engagement and conversions.
Job Type: Full-time

Pay: ₹35,000.00 per month

Work Location: In person