Job Description

Job Title

Social Media Marketing Executive (Immigration Services)

Job Summary

We are seeking a creative and detail-oriented Social Media Marketing Executive to manage and grow our online presence across social media platforms. The role focuses on promoting immigration services, educating audiences about visa processes, and generating qualified leads while maintaining compliance with legal and ethical guidelines.

Key Responsibilities in Social Media Management

Plan, create, and schedule content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok Maintain a consistent brand voice aligned with immigration laws and company policies Monitor comments, messages, and reviews; respond professionally to inquiries
Content Creation

Design posts, reels, stories, and short videos related to visas, PR, work permits, study abroad, and policy updates Write clear, accurate captions explaining complex immigration topics in simple language Collaborate with consultants to ensure legal accuracy of content
Lead Generation & Campaigns

Run and optimize paid social media campaigns for lead generation Track performance of ads and organic content Work with the sales/consultation team to follow up on leads
Analytics & Reporting

Analyze insights and engagement metrics (reach, clicks, conversions) Prepare weekly/monthly performance reports Suggest improvements based on data trends
Brand Reputation & Compliance

Ensure content complies with immigration regulations and advertising standards Avoid false promises or misleading claims Manage online reputation and handle sensitive queries carefully
Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, or related field 1-3 years of experience in social media marketing (experience in immigration, education, or legal services is a plus) Strong content writing and visual storytelling skills Knowledge of social media tools (Meta Business Suite, Canva, Hootsuite, etc.) Basic understanding of paid ads and lead funnels Excellent communication skills
Preferred Skills

Experience with video editing (Reels/Shorts) Knowledge of SEO and content marketing Familiarity with CRM or lead management tools
Key Performance Indicators (KPIs)

Lead generation and conversion rates Engagement and follower growth Ad performance (CPC, CPL) Content consistency and quality
Job Types: Full-time, Commission

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Paid time off
Experience:

Social media marketing: 1 year (Required)
Work Location: In person