Job Description

Job Title: Meta Ads Executive

Job Overview

We are seeking a performance-driven

Meta Ads Executive

to plan, execute, and optimize advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience with paid social advertising, creative testing, audience targeting, and conversion-focused campaign management. This role requires a balance of analytical thinking, creative strategy, and strong execution skills.

Key Responsibilities

Meta Ads Campaign Management

Plan, launch, and manage Facebook and Instagram ad campaigns across objectives, including Leads, Traffic, Engagement, and Conversions. Create and manage campaign structures including campaigns, ad sets, creatives, and budgets. Perform audience research including interest based targeting, custom audiences, and lookalike audiences. Monitor daily ad performance and optimize bids, budgets, creatives, and targeting for better ROAS.

Ad Creative & Copy Strategy

Coordinate the creation of ad creatives including static images, videos, reels, and carousels. Write compelling ad copies, headlines, descriptions, and CTAs aligned with campaign goals. Test multiple creative variations and messaging angles to identify top performing ads. Ensure all creatives follow brand guidelines and Meta ad policies.

Analytics & Reporting

Track daily, weekly, and monthly performance metrics including CPC, CPL, CPA, CTR, ROAS, and conversions. Prepare performance reports with insights, learnings, and optimization recommendations. Analyze campaign data to improve targeting, creative strategy, and funnel performance.

Cross-Functional Coordination

Work closely with design, content, and sales teams to align ad messaging with business objectives. Support campaign planning and strategy discussions. Assist with client communication and campaign updates when required.

Requirements

Graduate with

1-2 years of hands-on experience

managing Meta Ads campaigns. Strong understanding of Facebook and Instagram ad formats, algorithms, and ad delivery. Proficiency in

Meta Business Suite, Ads Manager, and Canva.

Basic understanding of landing pages, conversion tracking, and audience funnels. Knowledge of SEO and Google Ads. Strong analytical skills, creativity, attention to detail, and time management. Excellent communication skills and ability to work in a fast-paced environment.
Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Paid time off Provident Fund
Work Location: In person