Mumbai (Remote-first, hybrid meet-ups once a month)
Experience:
2-3 years
Type:
Full-time
Industry:
Fintech / WealthTech
About Us:
We are a fast-growing WealthTech startup transforming how NRIs invest and manage their wealth in India. We're building intuitive, tech-driven financial products designed for trust, simplicity, and scale.
Role Overview:
We're looking for a highly independent, creative, and data-driven Social Media & CRM Marketer to own all company communications across digital channels. You'll manage our social presence, engagement, and CRM workflows--building a powerful narrative for the brand.
Key Responsibilities:
Plan, create, and publish content across Instagram, LinkedIn, Facebook, and Twitter (X).
Manage community engagement on Reddit and WhatsApp groups, ensuring authentic interactions and brand trust.
Coordinate with performance marketing agencies to run paid campaigns, analyze results, and gradually bring execution in-house.
Manage CRM campaigns via CleverTap--automating communication workflows, notifications, and retention journeys.
Maintain and update website content using the CMS (deploy blogs, update pages, and improve on-page SEO).
Collaborate closely with the CEO, Product Manager, and Creative Designer to align messaging, timing, and visual direction.
Track and report campaign performance metrics, engagement stats, and user insights.
Research trends in fintech and wealth management to create relevant and engaging content.
Continuously experiment with new tools, formats, and ideas to improve reach and engagement.
Requirements:
2-3 years of experience in social media marketing, community management, or growth marketing.
Prior experience in fintech, startups, or consumer tech is highly preferred.
Strong understanding of CRM tools (CleverTap, HubSpot, or similar) with a willingness to learn fast.
Hands-on experience with CMS platforms (Framer, Webflow, or similar).
Solid grasp of SEO, content strategy, and analytics tools.
Excellent communication, storytelling, and coordination skills.
High ownership mentality -- ability to work independently and execute quickly in a dynamic startup setup.
Perks & Culture:
Flexible working hours and remote-first work model. Opportunity to work closely with founders and be part of the core team. Fast-paced learning environment with exposure to multiple facets of fintech marketing. Monthly in-person catchups in Mumbai to collaborate and brainstorm.