Job Description

Job Title:

Digital Marketing Executive

Location:

Pune, Maharashtra (Work from Office preferred)

Experience Required:

2-3 years

About the Role:

We are looking for a dynamic and data-driven

Digital Marketing Executive

to manage and execute high-performing digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in

performance marketing

,

LinkedIn marketing

,

email campaigns

, and a clear understanding of how to optimize digital channels for lead generation and brand growth.

Key Responsibilities:

Performance Marketing

Plan, execute, and optimize paid ad campaigns on Google, Facebook, Instagram, and LinkedIn. Track KPIs (CPC, CTR, CPA, ROAS) and adjust strategies for better ROI. Conduct A/B testing for creatives, audience segments, and landing pages.

Social Media Marketing

Strategize and manage LinkedIn, Facebook, Instagram, and Twitter accounts. Run targeted LinkedIn campaigns for B2B lead generation and engagement. Collaborate with content/design teams for timely and impactful posts.

Email Marketing

Design and execute email marketing campaigns using tools like Mailchimp, Zoho, or HubSpot. Manage email lists, segments, and automation flows. Analyze open rates, click-throughs, and conversions for optimization.

Analytics & Reporting

Monitor campaign performance via Google Analytics, Facebook Pixel, and UTM tracking. Prepare weekly/monthly reports and derive insights to improve strategy. Stay up-to-date with platform updates and digital marketing trends.

Requirements:

Bachelor's degree in Marketing, Communications, or related field. 2-3 years of hands-on experience in digital marketing roles. Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager. Experience with email platforms like Mailchimp, Zoho Campaigns, or HubSpot. Excellent communication skills and attention to detail.

Preferred:

Google Ads and Meta Blueprint certifications. Experience working in B2B marketing or agency setup. Basic understanding of SEO and WordPress is a plus.
Job Types: Full-time, Permanent

Pay: ₹10,319.25 - ₹35,827.61 per month

Schedule:

Weekend availability
Work Location: In person