Job Description

We are seeking a results-driven Social Media Marketing (SMM) Executive with 1-2 years of experience, who has hands-on experience in publishing and managing paid ads on Meta (Facebook & Instagram) and LinkedIn platforms. The ideal candidate should be skilled in both organic social media management and paid advertising execution, with a strong understanding of audience targeting, ad formats, and performance optimization.

Key Responsibilities

Organic Social Media Management Manage and execute daily social media activities across Instagram, Facebook, LinkedIn, Twitter/X, and YouTube Create, schedule, and publish engaging posts, reels, stories, and carousels Monitor comments, messages, and mentions; ensure timely and professional responses Stay up to date with social media trends, algorithms, and platform updates Collaborate with designers and content teams for creatives and campaigns Perform competitor analysis and suggest content and growth strategies Paid Advertising (Core Responsibility) Publish, manage, and monitor paid ads on Meta (Facebook & Instagram Ads) and LinkedIn Ads Assist in setting up ad campaigns including: Campaign objectives (awareness, traffic, leads, conversions) Audience targeting and retargeting Budget allocation and scheduling Upload ad creatives, write basic ad copy, and manage A/B testing Monitor ad performance (CTR, CPC, CPL, conversions) and optimize under guidance Prepare basic performance reports and insights for ongoing campaigns Coordinate with the marketing team to align ads with business goals

Requirements & Skills

1-2 years of hands-on experience in Social Media Marketing Practical experience publishing ads on Meta Ads Manager and LinkedIn Campaign Manager Bachelor's degree in Marketing, Mass Communication, Business, or related field (preferred) Working knowledge of: Meta Ads Manager (Facebook & Instagram) and LinkedIn Campaign Manager Understanding of social media ad formats (image, video, carousel, lead ads) Basic knowledge of audience targeting, custom audiences, and retargeting Experience using scheduling tools (Meta Business Suite, Hootsuite, Buffer, etc.) Familiarity with analytics and reporting tool Canva or basic creative tools knowledge is a plus Strong written and verbal communication skills Ability to multitask and meet deadlines Willingness to learn and adapt to changing platforms

Good to Have

Experience handling lead generation or performance marketing campaigns Basic understanding of SEO, hashtags, or landing page optimization Exposure to influencer marketing or campaign coordination Certification in Meta or LinkedIn Ads (preferred but not mandatory)

What We Offer

Hands-on exposure to real paid ad campaigns Opportunity to grow into a performance marketing or digital marketing role Learning-driven and collaborative work environment Career growth and skill development opportunities
Job Type: Permanent

Work Location: In person