The Social Media Marketing Executive is responsible for planning, executing, and managing brand presence across social media platforms to increase engagement, drive traffic, and support overall marketing objectives.
Key Responsibilities
1. Content Creation & Management
Develop creative and engaging content (text, images, videos, reels, stories) tailored for each platform.
Schedule and publish posts consistently on platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Maintain a content calendar aligned with campaigns, events, and promotions.
2. Brand Presence & Engagement
Ensure consistent brand voice, style, and messaging across all channels.
Monitor comments, messages, and mentions, responding promptly to audience interactions.
Engage with followers, influencers, and communities to boost visibility.
3. Strategy & Campaign Management
Plan and implement social media campaigns to promote products, services, or events.
Work with the marketing team to align social media strategies with overall business goals.
Optimize campaigns for maximum reach, engagement, and conversions.
4. Analytics & Reporting
Track key metrics such as reach, engagement, click-through rates, and conversions.
Prepare weekly/monthly reports to analyze performance and ROI.
Use insights to improve strategies and content effectiveness.
5. Advertising & Promotions
Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
Monitor and adjust targeting, budgets, and creatives for best results.
6. Trend Monitoring & Innovation
Stay updated with the latest social media trends, tools, and algorithm changes.
Experiment with new formats (e.g., reels, polls, live streams, UGC campaigns).
Study competitors' strategies for inspiration and improvement.
7. Collaboration
Coordinate with designers, content writers, photographers, and videographers for quality content.
8. Lead generation from every online platform like, Google,u-tube, FB, instagram, linkdin, email marketing etc....
Work closely with sales and customer service teams for integrated campaigns