Job Description

A Social Media Marketing Executive in the jewelry industry develops and executes social media strategies to promote jewelry products, increase brand awareness, and drive sales. This involves creating engaging content, managing social media channels, running paid advertising campaigns, and analyzing performance data to optimize results. Key Responsibilities:

Content Creation and Curation:

Develops and curates engaging content (images, videos, stories, reels) for various social media platforms, ensuring it aligns with the brand's visual style and messaging.

Social Media Management:

Manages and grows the company's presence on platforms like Instagram, Facebook, Pinterest, and potentially others like WhatsApp or Google Business.

Paid Social Media Advertising:

Plans, executes, and monitors paid social media campaigns (e.g., Facebook and Instagram Ads) to drive traffic, leads, and conversions.

Community Engagement:

Responds to comments, messages, and mentions, fostering a positive and engaging online community.

Performance Analysis and Reporting:

Tracks social media analytics, monitors trends, and analyzes campaign performance, providing regular reports with insights and recommendations.

Collaboration:

Works closely with other teams (e.g., e-commerce, sales, PR) to align social media efforts with overall marketing strategies.

Trend Monitoring:

Stays up-to-date with the latest social media trends, best practices, and platform updates.

Basic Editing Skills:

May be required to edit photos and videos for social media content.

Influencer Marketing:

May be involved in identifying, collaborating with, and managing influencers to promote jewelry products.
Skills and Qualifications:

Strong Social Media Knowledge:

In-depth understanding of various social media platforms and their algorithms.

Content Creation Skills:

Ability to create engaging and visually appealing content.

Communication Skills:

Excellent written and verbal communication skills.

Analytical Skills:

Ability to analyze social media data and track campaign performance.

Time Management and Organization:

Ability to manage multiple projects and meet deadlines.

Creativity and Attention to Detail:

Ability to develop creative campaigns and ensure all content is on-brand.

Basic Graphic Design Skills:

Familiarity with tools like Canva or Photoshop.

Experience:

Minimum 1-2 years of experience in social media marketing, preferably in the jewelry or fashion industry.

Education:

Bachelor's degree in marketing, communications, or a related field.
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

Day shift
Work Location: In person