Job Description

Profile Summary

We are seeking a skilled performance-driven Social Media Marketing Executive with hands-on experience in paid advertising, SEO, and social media management. This role requires a strategic thinker with execution capability and strong analytical skills to drive brand visibility and lead generation.

Key Roles and Responsibilities


Strategize, execute, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns tailored for lead generation and brand growth.


Oversee end-to-end social media management--curate, schedule, and optimize content that builds brand authority and drives audience engagement.


Lead SEO efforts--conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility.


Drive qualified traffic through organic and paid funnels, leveraging innovative growth hacks and audience insights.


Implement A/B testing for creatives, copy, targeting, and landing pages to constantly improve ROI and user experience.


Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite, Tag Manager, etc, transforming data into actionable insights.


Collaborate cross-functionally with content creators, designers, and developers to craft high-converting campaigns.


Stay ahead of the curve with the latest trends, platform updates, and digital innovations to ensure a competitive edge. Prepare crisp performance dashboards, reports, and strategic inputs for management reviews.

Knowledge Skills


Education: Graduate or any related field


Experience: 1+ years in social media marketing or a related role.


Excellent written and verbal communication skills.


Proficiency in Google Ads, Facebook Ads, SEO tools, and Google Analytics.


Good understanding of online marketing channels and strategies.


Basic content creation skills (e.g., Canva, copywriting).

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Leave encashment Paid sick time Provident Fund
Work Location: In person