Job Description

Job Title:

Social Media Marketing Executive

Experience:

1-5 years

Location:

Vadodara

Department:

Marketing

Job Summary:

We are looking for a creative and strategic Social Media Marketing professional with 1-5 years of hands-on experience managing brand presence across multiple social platforms. The ideal candidate will be responsible for planning, implementing, and optimizing social media campaigns that drive engagement, brand awareness, and conversions.

Key Responsibilities:

Develop and execute social media strategies aligned with brand goals and marketing objectives. Manage and grow the company's presence on platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and emerging channels (e.g., Threads, TikTok). Create, curate, and schedule engaging content (text, images, videos, reels, stories). Collaborate with the design and content teams to ensure brand consistency across all channels. Plan and manage paid social media campaigns (Meta Ads, LinkedIn Ads, etc.) to optimize ROI. Track, analyze, and report on key performance metrics -- engagement, reach, CTR, conversions. Monitor social media trends, competitor activities, and industry updates to identify new growth opportunities. Engage with followers, respond to comments/messages, and manage online reputation. Support influencer marketing and brand collaboration initiatives. Coordinate social campaigns with other marketing efforts (email, SEO, events, etc.).
Job Types: Full-time, Fresher

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person