Job Description

About the Company

Journeys Exotica is a premier travel brand known for crafting luxury experiences across Kashmir and beyond. We combine creativity, quality, and innovation to inspire travelers worldwide. We're expanding our digital team and looking for a dynamic Social Media Marketing Executive who can elevate our brand across Meta platforms and Google's advertising ecosystem.

Role Overview

We're hiring a creative, analytical, and results-driven Social Media Marketing Executive who understands how to build engaging narratives, manage paid campaigns, and analyze data across Meta (Facebook & Instagram) and Google Ads. If you're fluent in content, ads, and analytics--you're the one.

Key ResponsibilitiesSocial Media & Content

Plan, create, and manage social media content across Facebook & Instagram. Develop scroll-stopping creatives (posts, Reels, stories, short videos). Manage daily posting, community engagement, and platform hygiene. Maintain consistent brand messaging aligned with creative and sales teams.

Meta Advertising

Run and optimize paid campaigns on Facebook & Instagram using Meta Ads Manager. Execute A/B testing, retargeting, and audience building strategies. Monitor campaign performance and optimize based on KPIs (CPC, CTR, ROAS, engagement).

Google Ads & Analytics

Manage and optimize Google Ads campaigns (Search, Performance Max, Display/YouTube optional). Set up proper campaign structures, keyword research, budgeting, and bidding strategies. Track performance using

Google Analytics (GA4)

and generate detailed reports. Implement UTM tracking, conversion tracking, and assist with basic CRO.

Data & Reporting

Analyze insights across Meta Analytics & GA4 to improve future campaigns. Prepare weekly and monthly performance reports. Recommend data-backed strategies for better reach, engagement, and conversions.

Trend Awareness

Stay updated with Meta & Google platform updates, new ad formats, and industry trends. Apply new features and best practices to enhance campaign results.

What We're Looking For

Proven experience in

Facebook & Instagram marketing

(organic + paid). Hands-on expertise with

Meta Business Suite

,

Ads Manager

, and analytics dashboards. Solid experience managing

Google Ads

campaigns and tracking performance with

GA4

. Strong creative thinking and visual storytelling skills. Ability to independently plan, execute, and optimize campaigns. Excellent communication skills. Ability to work under deadlines and manage multiple campaigns.

Preference

will be given to candidates with:

A strong niche in social media & performance marketing. Experience in travel, hospitality, or lifestyle brands. Knowledge of UTM tagging, retargeting funnels, and conversion tracking.

Why Join Journeys Exotica?

Be part of a fast-growing luxury travel brand. Work in a creative environment that values innovation and storytelling. Contribute to inspiring the world to discover Kashmir and beyond through powerful digital content.

How to Apply

Send your CV to

hr@journeysexotica.com

Subject Line:

Social Media Marketing Executive - Meta & Google Ads

Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Work Location: In person