Job Description

Job description

About the Role

We are looking for a dynamic and creative

Social Media Marketing Executive

to lead our brand presence across digital and social platforms. The ideal candidate will be responsible for driving brand awareness, managing social media channels, creating engaging campaigns, and ensuring consistent communication across all customer touchpoints.

Key Responsibilities

Develop and execute

brand marketing strategies

to strengthen brand identity and positioning. Own and manage the company's

social media presence

(LinkedIn, Instagram, Facebook, X, YouTube, etc.). Plan and execute

content calendars, campaigns, and collaborations

to drive engagement and growth. Monitor

social media trends, competitor activities, and industry insights

to stay ahead. Create and maintain

brand guidelines

ensuring consistent tone, style, and messaging across all channels. Engage actively with audiences -- responding to queries, comments, and messages across platforms. Work closely with design, content, and performance marketing teams to deliver high-impact campaigns. Collaborate with PR, event, and partnership teams to amplify brand presence. Track, analyze, and report on

brand and social media KPIs

(engagement, reach, sentiment, conversions). Identify opportunities for

influencer partnerships and community building

.

Requirements

Bachelor's degree in Marketing, Communications, or a related field (MBA preferred). 2-3 years of proven experience in

brand marketing and social media management

. Strong understanding of

digital marketing, branding, and consumer psychology

. Excellent communication, storytelling, and copywriting skills. Hands-on experience with

social media management tools

(Hootsuite, Buffer, Sprout, or similar). Creative thinker with ability to design and implement innovative campaigns. Strong analytical skills to measure impact and optimize performance. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

What We Offer

Opportunity to shape and grow a fast-evolving brand. Creative freedom with a collaborative team environment. Competitive salary with performance-based incentives. Exposure to cutting-edge marketing tools and global trends.

Salary Budget

: 18k-25k

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person